Friday, December 30, 2011
  • IAB Opposes New Child Privacy Rules

    A proposal by the Federal Trade Commission to broaden privacy regulations by banning companies from tracking children anonymously "would have substantial negative effects for parents, children and companies alike," according to the Interactive Advertising Bureau. ...Read the whole story

  • Facebook Reaches 300 Million Active Mobile App Users

    Facebook via mobile apps has become a massive platform unto itself. A research company believes that more than 300 million people were accessing Facebook via their smartphone apps this month. ...Read the whole story

  • IAB's Rothenberg: Digital, Brand Ads Breakthrough In 2012

    The rise in popularity of tablets will bring back a focus on creativity -- rather than the technology -- when it comes to online advertising, according to IAB President and CEO Randall Rothenberg. He thinks 2012 will become a breakthrough year for ad creativity and digital content. ...Read the whole story

  • Amazon: Kindle Fire Still Hot Item

    2011 was the best holiday season ever for the Kindle line of devices, with well over 1 million sold each week to date in December. The Kindle Fire, Amazon's tablet contender, launched widely in mid-November. It remains the best-selling, most gifted, and most "wished-for" product across the company's entire product inventory. ...Read the whole story

Mobile Engagement, Commerce Explode In 2012

2012: the year of true mobile engagement and commerce. Brands will be investing more time and dollars into their mobile infrastructure and mobile brand offerings, while ensuring they are delivering what consumers want. ...More

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