In what may be the most robust and detailed data analysis on the impact the social media connections of consumers have on the effectiveness … Read the whole story
Among marketers, what separates the good from the bad? Effective real-time audience measurement. Smart marketers are already shifting from traditional data focused on products, … Read the whole story
A new Borrell report indicates that companies with dedicated digital salespeople outperformed those without by a factor of two-and-a-half times in gross online revenue … Read the whole story
Last year ended with smartphone penetration in the U.S. reaching 46%, according to the latest data from Nielsen. Helping to drive adoption in recent … Read the whole story
Brand marketers continue to struggle with determining ROI for social media campaigns. Most admit to gaining positive ROI on campaigns, but a study released … Read the whole story
Unlike Wikipedia, Reddit and a host of other Web companies, Google won't go dark on Wednesday to protest controversial anti-piracy legislation. But the search … Read the whole story
International Business Times has formed a partnership with video search engine blinkx, giving the latter access to video content in an array of categories, … Read the whole story
Social gifting service Wrapp, which lets consumers give retail gift cards for free through a mobile app, has secured $5 million in funding from … Read the whole story
With people having hundreds or even thousands of "friends" on Facebook, it's clear that most tend to interact with a much smaller group of … Read the whole story
Damian Bazadona built Situation Interactive to create marketing that influences people just like him: Consumers who weren't originally theater fans, but have the potential … Read the whole story
After an unexpected dip in November, domestic online video viewership regained its footing in December, according to new data from comScore. The firm recorded … Read the whole story
London-based mobile start-up Qriously is entering the U.S. market with the launch of a New York office led by Joe Zahtila, former chief revenue … Read the whole story
More and more, marketers are using social media fluctuations to understand the buzz around big events. Take the 69th Golden Globe Awards on Sunday, … Read the whole story
