Friday, January 27, 2012
  • Mobile Media Spending To Hit $55B In 2012

    Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. That estimate from market research firm PQ Media combines mobile revenue generated both from providing content and access and marketing and advertising. ...Read the whole story

  • Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today

    KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most agencies and advertisers typically think of it in terms of how it affects consumers - and their ability to reach them. On Thursday, during MediaPost's Mobile Insider Summit here a highly regarded researcher and analyst presented data indicating it has had a profound impact on the number of media options advertisers and agencies must also now choose from. ...Read the whole story

  • ESPN Deems Mobile 'First Screen'

    Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting point for much of its programming. Mobile is the network's fastest-growing audience. ...Read the whole story

  • Fuel Uses Game Play To Reach Youth Market

    Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus on branded entertainment and general marketing to focus on the youth market through interactive campaigns, such as gaming. To accomplish the goal, senior executive Andrew Wing and creative guru Mike Burns have been named co-CEOs. ...Read the whole story

  • Ron Paul Loses Round Against YouTube User

    A federal judge has rejected a request by presidential candidate Ron Paul to immediately unmask the creator of a video clip that Paul says defamed him. ...Read the whole story

  • NASCAR Races To Integrate Mobile

    NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but also serves as a complement to TV broadcasts. ...Read the whole story

  • Apple 4S Campaign Streamed 36M TImes

    Which brands are best at getting people to share their messages? Well, despite consumer clamoring for the iPhone 5, Apple's introduction of the 4S was the most-watched video spot during the fourth quarter of 2011. Overall, the campaign was streamed nearly 36 million times -- becoming the brand's most-viewed ad of all time after only three weeks. ...Read the whole story

  • Kahlua Enlists DailyCandy, Thrillist For Site Promotion

    Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrillist has partnered with its fairer equivalent DailyCandy to launch a Kahlua-sponsored dining directory, thanks to Vizeum. The agency was building a campaign around the Kahlua brand. ...Read the whole story

  • Millennials Trust People, Not Brands, When Buying
  • Millennial Launches App Retargeting Program
TV Before Technology

I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's much more complicated. ...More

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