Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. … Read the whole story
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus on branded entertainment and general marketing to focus on the youth market through … Read the whole story
A federal judge has rejected a request by presidential candidate Ron Paul to immediately unmask the creator of a video clip that Paul says … Read the whole story
Which brands are best at getting people to share their messages? Well, despite consumer clamoring for the iPhone 5, Apple's introduction of the 4S … Read the whole story
NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but … Read the whole story
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrillist has partnered with its fairer equivalent DailyCandy to launch a Kahlua-sponsored dining … Read the whole story
Marketers that are trying to connect with Millennials ages 18 to 34 to promote products and services related to love and Valentine's Day might … Read the whole story
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Media third behind only Google and Apple, with a 17.7% share of ad … Read the whole story
I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's … Read the whole story