• SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise

    With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect, SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish lead the pack, according to the first Wave report from Forrester that ranks digital agencies by mobile capability. ...Read the whole story

  • Engaging CPG Site Visitors Increases Buys In Retail Stores

    Visitors to CPG brand Web sites buy 37% more in retail stores than non-visitors to the brand sites. That's according to a new study from Accenture, comScore and dunnhumbyUSA, which attempts to shed light on the link between marketers' on- and offline efforts. ...Read the whole story

  • Yandex Taps Nokia's Navteq For Maps, Mobile

    Russia's search engine Yandex said Monday it has purchased map licenses from Nokia subsidiary Navteq to develop detailed world maps for its Yandex.Maps service. Using the service, Web site owners can embed maps of various countries, noting city buildings and urban traffic networks, on their sites. ...Read the whole story

  • Pew: 52% Use Mobile While Shopping

    By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into personal shopping assistants. New research from the Pew American & Internet Life Project further highlights that trend, showing more than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions. ...Read the whole story

  • Markey Floats Mobile Privacy Bill

    Mobile companies will have to obtain users' express consent before installing monitoring software, if a bill floated Monday by Rep. Ed Markey (D-Mass) becomes law. The draft bill, named the Mobile Device Privacy Act, is aimed at addressing "the threat to consumers' privacy posed by electronic monitoring software on mobile phones." ...Read the whole story

  • Definition 6 Makes Facebook Users The Stars Of Their Own Movies, Turns Timeline Into Screenplays

    Definition 6, which Monday evening was recognized as the "Viral Video Agency of the Year" during OMMA magazine's Agency of the Year Awards in New York, unveiled a new app that is likely to create a viral video sharing frenzy among Facebook users, by instantly transforming the history of their Facebook profiles and posts into the scripts of personalized mini movies. ...Read the whole story

  • Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM

    Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 college conference is preparing to launch a series of new sports networks to showcase the teams of its participating schools. The digital network will be aligned with TV networks Fox and ESPN, enabling the conference to distribute more events. ...Read the whole story

  • Digital Magazines Popular, Men Hold Edge

    While more than half of both male and female tablet owners are interested in reading digital magazines, the proportion is especially high among males, with 77% of male tablet owners saying they want to read digital magazines on their device, compared to 68% of female tablet owners. ...Read the whole story

  • Ace Hardware Captures Brand Awareness Via CAPTCHA Ads

    One of Solve Media's missions is to improve brand awareness for online retailers through CAPTCHA type-in ads. Using them, neighborhood home improvement store Ace Hardware proved it could capture attention from online shoppers that typically shop at Home Depot and Lowe's. ...Read the whole story

  • Bathroom Reading: Study Finds Droid Users Most Likely To Be On-The-Go While Going

    In what may be the first study of its kind, Alexandria, Va. agency 11mark polled 1,000 Americans to find out how they're using their smartphones while going to the bathroom. Incredibly, three-fourths of those with a mobile phone say they actively use them while going to the bathroom. ...Read the whole story

  • 5 Tips For Mobile Advertising Success

    According to the GSMA,the global mobile industry trade group, the number of mobile-connected devices will double from 6 billion in 2011 to 12 billion by ... ...More



Follow MediaPost