With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect, SapientNitro, AKQA, Ogilvy, … Read the whole story
Visitors to CPG brand Web sites buy 37% more in retail stores than non-visitors to the brand sites. That's according to a new study … Read the whole story
According to the GSMA,the global mobile industry trade group, the number of mobile-connected devices will double from 6 billion in 2011 to 12 billion … Read the whole story
Russia's search engine Yandex said Monday it has purchased map licenses from Nokia subsidiary Navteq to develop detailed world maps for its Yandex.Maps service. … Read the whole story
By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into … Read the whole story
Mobile companies will have to obtain users' express consent before installing monitoring software, if a bill floated Monday by Rep. Ed Markey (D-Mass) becomes … Read the whole story
Definition 6, which Monday evening was recognized as the "Viral Video Agency of the Year" during OMMA magazine's Agency of the Year Awards in … Read the whole story
Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 … Read the whole story
While more than half of both male and female tablet owners are interested in reading digital magazines, the proportion is especially high among males, … Read the whole story
One of Solve Media's missions is to improve brand awareness for online retailers through CAPTCHA type-in ads. Using them, neighborhood home improvement store Ace … Read the whole story
In what may be the first study of its kind, Alexandria, Va. agency 11mark polled 1,000 Americans to find out how they're using their … Read the whole story