• Facebook, Twitter To Vie For Mobile Ads

    Facebook has yet to monetize mobile inventory, but the unexploited mobile landscape provides Twitter with an even playing field when competing with the social network. Twitter's deep integration with iOS 5 should help the company accelerate its mobile audience growth. ...Read the whole story

  • McClatchy Digital-Only Sales Rise

    McClatchy Co. said digital ad sales declined 2% during the fourth quarter. The publisher, however, attributed the year-over-year decline to the fact that it bundles digital sales with print advertising. Year-over-year, McClatchy said digital-only sales increased 7.5% during the fourth quarter, helped by two categories: retail and automotive. ...Read the whole story

  • FTC Sends Warning To Mobile App Developers

    The Federal Trade Commission has warned three online data brokers that their mobile apps must comply with the federal Fair Credit Reporting Act. ...Read the whole story

  • Extole Secures $10 Million For Social Referral Funding

    Strangers or friends can become the most successful brand advocates through online word-of-mouth marketing. Shasta Ventures thinks so highly of the idea that the venture capital firm -- along with existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital -- sank $10 million in Series C funding into San Francisco-based Extole, a consumer-to-consumer social marketing platform. ...Read the whole story

  • Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies

    Accordant Media, a New York-based ad technology firm specializing in creating "white labeled" trading desks for long-, mid-tail, and big independent agencies not affiliated with the major agency holding companies, has marked an important milestone - serving its 3,000th campaign - and named two key executives to its team this week. ...Read the whole story

  • Big 4 Sites Control Future Of E-commerce

    One could argue that Google, Amazon, Apple, and Facebook now control the fate of online commerce, per a new Forrester report. Online retailers' success rests largely on the skill with which they can navigate this new reality. ...Read the whole story

  • First Super Bowl Webcast Draws Over 2 Million Viewers

    The first-ever webcast of the Super Bowl pulled in more than two million users -- about 2% of the traditional TV viewing on the NBC network. NBC said the Super Bowl webcast became the most-watched, single game sports event ever. ...Read the whole story

  • Pontiflex Powering Spanish-Language Mobile Ads

    Lead-generation firm Pontiflex has added Spanish-language capability for its mobile sign-up ad platform, which allows consumers to choose the types of ads and offers they get. The move comes as part of its recent step to extend its sign-up ads internationally so U.S. developers can run country-specific ads in local languages to broaden their audiences. ...Read the whole story

  • Users Tap Smartphones, Tablets For Movie Info

    Smartphone and iPad owners rely heavily on their devices for movie-related information and advertising. A majority on both devices use them to watch movie trailers. About two-thirds of smartphone and iPad users said they find out about new movies through advertising. ...Read the whole story

  • Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy

    Key performance indicators will become far more proprietary as calculations and analytics continue to integrate into everything from search engine marketing to baseball, according to Billy Beane, general manager for the Oakland Athletics Major League baseball team. ...Read the whole story

  • Post-PC Creativity: A Manifesto

    At the cross section of art, copy, technology and the human body and brain lies the dawn of a new era-a new age in which ... ...More



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