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by Joe Mandese
Facebook has emerged as the "strongest" digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an … Read the whole story
COMMENTARY
by Brian Mandelbaum
Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability … Read the whole story
by Laurie Sullivan
Modeling an audience segment that targets consumers traversing the Internet has become more of a science than an art, especially when large brands must … Read the whole story
by Laurie Sullivan
Marin Software plans to announce Monday that it has secured $30 million in venture capital funding from Temasek, an investment company in Asia, and … Read the whole story
by Mark Walsh
The mobile challenge is to understand how people want to interact with the information on a particular device. Then determine the best way to … Read the whole story
by Gavin O'Malley
Continuing to staff up ahead of a likely IPO, AppNexus is expected to name Andrew Kraft as its new vice president of business development. … Read the whole story
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by Mark Walsh
Pew research spanning 22 major news sites, including ABCNews.com, NYTimes.com and Economist.com, found most failed to persuade traditional advertisers to shift dollars online or … Read the whole story
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by Wayne Friedman
Top original Super Bowl TV commercials saw an 113% average return of their media investment because of additional online video viewership.Within the first three … Read the whole story
by Wendy Davis
Privacy Choice is unveiling a new tool today that grades sites numerically based on how they handle data about Web users. At launch, the … Read the whole story
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by Mark Walsh
According to a Booz & Co. estimate, social commerce will grow to $30 billion globally in the next five years. But consumers still have … Read the whole story
by Steve Smith
Microsoft brings its MSN portal to the iPad this week even as the company prepares to preview its own tablet-optimized operating system. Aiming for … Read the whole story