Facebook has emerged as the "strongest" digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an … Read the whole story
Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability … Read the whole story
Modeling an audience segment that targets consumers traversing the Internet has become more of a science than an art, especially when large brands must … Read the whole story
Marin Software plans to announce Monday that it has secured $30 million in venture capital funding from Temasek, an investment company in Asia, and … Read the whole story
The mobile challenge is to understand how people want to interact with the information on a particular device. Then determine the best way to … Read the whole story
Continuing to staff up ahead of a likely IPO, AppNexus is expected to name Andrew Kraft as its new vice president of business development. … Read the whole story
Pew research spanning 22 major news sites, including ABCNews.com, NYTimes.com and Economist.com, found most failed to persuade traditional advertisers to shift dollars online or … Read the whole story
Top original Super Bowl TV commercials saw an 113% average return of their media investment because of additional online video viewership.Within the first three … Read the whole story
Privacy Choice is unveiling a new tool today that grades sites numerically based on how they handle data about Web users. At launch, the … Read the whole story
According to a Booz & Co. estimate, social commerce will grow to $30 billion globally in the next five years. But consumers still have … Read the whole story
Microsoft brings its MSN portal to the iPad this week even as the company prepares to preview its own tablet-optimized operating system. Aiming for … Read the whole story