Monday, February 13, 2012
  • Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google

    Facebook has emerged as the "strongest" digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an annual survey of ad industry perceptions about the media brands they use to advertise with. The results, which are based on annual polls of thousands of advertisers and agency executives conducted by Advertiser Perceptions Inc., are to Madison Avenue what J.D. Power's annual awards are to the automotive industry. ...Read the whole story

  • eXelate Goes Real-Time, Enables 'On-The-Fly' Segmentation

    Modeling an audience segment that targets consumers traversing the Internet has become more of a science than an art, especially when large brands must make quick changes to campaigns and need the data to verify decisions. Supporting the need to create custom audience segments, eXelate built maX Data -- modeled on audience eXtension -- a data platform the company plans to roll out Monday. ...Read the whole story

  • Marin Secures $30 Million, Plans Expansion

    Marin Software plans to announce Monday that it has secured $30 million in venture capital funding from Temasek, an investment company in Asia, and SAP Ventures, the VC arm of Germany's SAP AG. Marin plans to invest the new capital in product development, customer support and international expansion. ...Read the whole story

  • SapientNitro's Israel: Understanding Mobile Interaction

    The mobile challenge is to understand how people want to interact with the information on a particular device. Then determine the best way to present an experience that is easy to use and understand. ...Read the whole story

  • AppNexus To Name Kraft VP, Biz Development

    Continuing to staff up ahead of a likely IPO, AppNexus is expected to name Andrew Kraft as its new vice president of business development. Partially backed by Microsoft, AppNexus helps companies bid on advertising exchanges as well as build their own. ...Read the whole story

  • News Sites Need Less Banner, More Targeted Ads

    Pew research spanning 22 major news sites, including ABCNews.com, NYTimes.com and Economist.com, found most failed to persuade traditional advertisers to shift dollars online or move into more lucrative areas, like serving targeted ads. For the most part, they still rely heavily on standard banner ads ...Read the whole story

  • Online Video Drives Higher Returns On Top 10 Super Bowl Ads

    Top original Super Bowl TV commercials saw an 113% average return of their media investment because of additional online video viewership.Within the first three days, the top ten Super Bowl commercials generated an average of $862,000 in earned video impressions, according to media research company Kantar Video. ...Read the whole story

  • New Tool Grades Sites On Privacy

    Privacy Choice is unveiling a new tool today that grades sites numerically based on how they handle data about Web users. At launch, the tool monitored nearly 1,394 sites and 593 trackers. The company says that the tool will enable easy comparison of sites. ...Read the whole story

  • Socal Commerce Grows, Consumers Still Wary
  • Lean-Back, Curl Up and "Lasso" Content in MSN's iPad App
Where Is The Accountability In Online Video Advertising?

Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability and transparency of traditional broadcast buys find their equivalent in the online ...More