Friday, February 24, 2012
  • Twitter Taps Former Google Execs To Propel International Expansion

    Twitter's international focus grew Thursday with the appointment of two former Google execs. Shailesh Rao will serve as Twitter's vice president of international revenue, while Stephen McIntyre will support international expansion of Twitter's self-serve ad platform, which it plans to roll out in the U.S. next month. ...Read the whole story

  • Wall Street's Wieser: Content 'Passes Crown,' Picks 3 Platform Players - Google, Facebook, Yahoo

    Asserting that content has "passed the crown" from traditional media to online, Wall Street equity researcher Pivotal Research Group initiated coverage of three ad-supported jewels -- Google, Facebook and Yahoo -- with strong ratings. "The adage 'content is a king' was always somewhat subjective,'" writes Pivotal's Brian Wieser, a long-time Madison Avenue forecaster who authored the report, adding: "But on the Web, the argument content is king is difficult if not impossible to make in the long-run, in our opinion: what is important are infrastructure, platforms and tools controlled by Google, Facebook and others." ...Read the whole story

  • Gannett Plans Paywalls For Community Papers

    The country's largest newspaper publisher plans to create online paywalls for scores of local community newspapers nationwide. As with other newspaper's online paywalls, Dickey said that visitors to Gannett's 82 community newspaper Web sites will be able to see a certain amount of content for free -- probably in the range of five to 15 articles. ...Read the whole story

  • U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates

    In another strong indication that the advertising recovery is sustainable, U.S. advertisers and agencies continue to be near their most confident levels of future ad-spending plans, according to the latest installment of the Advertiser Optimism Index from ad industry B-to-B researcher Advertiser Perceptions. The findings, which reflect the sentiment of advertisers and agencies surveyed during October and November 2011, show their second-highest levels of confidence to increase their ad budgets over the next year since the global economic recession began in 2008. ...Read the whole story

  • 'The Daily' Has 100,000 Subs - Is That A Ceiling Or Just A Start?

    On its one-year anniversary earlier this month, 'The Daily' announced the publication had amassed 100,000 paid subscribers to date, making it the third top-grossing iPad app in the iTunes Store last year. It's now the top-grossing app. Still, the paid subscribers level to date is well below the half-million goal set by Rupert Murdoch last year. ...Read the whole story

  • Mobile Platforms To Require Privacy Policies For Apps

    Google, Apple, Research in Motion and other companies with app marketplaces have promised California Attorney General Kamala Harris that they will require developers to post privacy policies if their apps collect personal data from users. ...Read the whole story

  • Swoop Dives In With Local Offers

    Cambridge, MA-based start-up Swoop is launching a new service that lets Web publishers and advertisers show relevant local offers to consumers at the right time. Formerly Shopximity, Swoop is kicking off the service with a focus on local food offers. ...Read the whole story

  • Mobile Use, Apps Soar, Tablets Gain Traction

    comScore's "Mobile Future' report noted that mobile media use -- defined as browsing the mobile Web, accessing applications, or downloading content --- has surpassed the 50% level in many markets. ...Read the whole story

  • Key 18-34 Demo Major Mobile, Online Video Users
The Eye In The Sky

Devotees of this space will recall that I wrote about the use of facial recognition technology in advertising about two years ago, when NEC thought it had perfected the idea. Now comes word of a new ...More

  • Analytics: The Essential Ace in Every Hand

    Analytics is our opportunity to actively contribute to fact-based decisions. Through analytics, marketers can achieve new insights about customers, markets, products, channels, and marketing strategy, programs and mix . ...More

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