Tuesday, March 6, 2012
  • We Are Social Opens NY Outpost

    Many agencies in the U.S. -- creative, media, digital, PR -- have social media practices. And there are plenty of stand-alone shops in the field as well. They're all about to get a little more competition. London-based independent social media agency We Are Social has just launched in the U.S. with a New York office. ...Read the whole story

  • Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer

    Zumobi will launch the Zumobi Brand Integration platform to strengthen the love affair between consumers and brands via apps on high-end devices, such as mobile and connected TV. The platform integrates floating ads and social features into the app, making consumers feel as if the ads represent an image they adore rather than a product that brands want to sell. ...Read the whole story

  • Pandora A 'Buy," Expected To Maintain Growth

    Wall Street analysts expect Internet radio service Pandora to show another quarter of strong growth when it reports fourth-quarter earnings. It's being called a "must-have" application for smartphones and tables -- with ad dollars to follow. ...Read the whole story

  • Papers Reaping One Digital Dollar For Every Seven Print Dollars Lost

    While newspaper consumers continue their digital migration, online revenue has yet to make up for print losses, Pew found. For every $7 in print ad revenue declines, newspapers only generated about $1 in new digital ad sales. Industry executives confess to a continued need to retrain and retool sales staffs to address digital advertising. ...Read the whole story

  • Massachusetts Considers Shield Law For Journalist Bloggers

    Lawmakers in Massachusetts are considering enacting a shield law that would allow at least some bloggers to protect the identity of their sources. The Free Flow of Information Act would prohibit judges from ordering members of the news media to divulge their sources. ...Read the whole story

  • 'USA Today' Updates iPhone App, Improves Visual, Ad Options

    Gannett has released the latest version of its iPhoneapp, a visually enhanced update that includes larger photos, more video in articles and streamlined navigation. It will also offer more prominent placement for ads. ...Read the whole story

  • SingTel Buys U.S. Mobile Marketing Firm, Amobee for $321 Million

    Asia-Pacific mobile phone and network provider SingTel makes its first U.S. acquisition in several years in buying California-based Amobee. SingTel will expand into both display advertising on mobile as well as deals, coupons and loyalty programs. ...Read the whole story

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