WPP's Kantar Media unit estimates that measured paid search and online display ad spending plummeted during the fourth quarter, contributing to an overall decline … Read the whole story
Lowe's is hoping for big things as one of the first brands to feature its Pinterest presence in Facebook through a new tool from … Read the whole story
- COMMENTARY
What compels us to watch "Downton" is that we, like the characters, live in a world that is fundamentally changing and full of promise. … Read the whole story
Tag management companies have begun stepping up services for collecting and blocking data from ads and analytics platforms. Tealium now supports a feature that … Read the whole story
In the near term, radio faces a number of threats in the evolving media landscape from the Internet and mobile. While traditional radio broadcasters' … Read the whole story
TRESemme is hoping to engage women with an inside look into Mercedes-Benz Fashion Week. While a video or two might have sufficed, the Unilever … Read the whole story
The majority of Web users say they don't want to receive ads targeted based on behavior or search results personalized based on their prior … Read the whole story
Apple has declared Instagram, which allows users to quickly modify and share photos from their iPhone, its App of the Year for 2011. And … Read the whole story
The renewed emphasis on mobile Web development among brands in 2011 paid off last holiday as many more mobile shoppers accessed the major retailers … Read the whole story
