• Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals 'Disconnect' With Agencies by Joe Mandese

    Advertising executives -- both marketers and their agency representatives -- continue to increase their optimism toward digital media options, and are beginning to swing toward it as more of a "branding" than a performance "option," but there are some significant disconnects between the way they look at various digital media silos. While agency executives tend to be far more bullish on the overall use of digital media, marketers are much more optimistic about budgeting for social media. ...Read the whole story

  • Microsoft Targets Health Ads Based On Consumers' Web Activity by Wendy Davis

    Microsoft has updated its privacy policy to specify that it serves health-related ads to users based on their Web activity, including whether they have visited sites with information about conditions like diabetes, cholesterol or osteoporosis. ...Read the whole story

  • search Evi To Rival Apple's Siri by Laurie Sullivan

    True Knowledge, the father of personal search assistant Evi, which does many of the same functions as Apple's Siri, plans to release a series of application programming interfaces (APIs) that allow product developers to build in voice-activated features in television products, cars and more. ...Read the whole story

  • Facebook Ads Get Mixed Reviews From Merchants by Gavin O'Malley

    Doing their part to fuel Facebook's ad revenue, 39% of Facebook merchants report using Facebook Ads, according to new research from ecommerce platform Payvment. Small sellers are using a wide variety of outside marketing channels to drive traffic to their Facebook storefronts, including Twitter, Google ads and email marketing. However, 30% of respondents said they wouldn't use Facebook Ads again. ...Read the whole story

  • Walmart Converts DVDs To Cloud Service by Wayne Friedman

    Looking to bridge the business of DVD movie ownership to digital movies, Walmart is starting up a disc-to-digital cloud service in a deal with the five major movie studios. ...Read the whole story

  • Apple iOS Remains Top Platform On InMobi Network by Mark Walsh

    Even before the release of the new iPad, Apple's iOS managed to surge further ahead of Android as the top platform on at least one mobile ad network in February, per inMobi. But Millennial Media shows Android accounted for 47% of impressions on the ad network versus 33% for iOS. ...Read the whole story

  • CNBC Names Krim Digital GM by Mark Walsh

    Former Yahoo and Bloomberg executive Kevin Krim has joined CNBC.com in the newly created position of digital general manager. ...Read the whole story

  • Jelli Debuts Android App by Erik Sass

    Jelli, which allows listeners to choose broadcast radio airplay via an online platform, has unveiled an Android app for its "social radio" service. The Jelli Android app is the latest in a series of moves by the company to increase accessibility and expand its reach. ...Read the whole story

  • Tablet Explosion: Over 100M to Ship This Year, With Android Rising by Steve Smith

    IDC is raising its forecast for 2012 tablet shipments substantially after the market ended 2011 with tremendous momentum. Even as Apple iPad sales increase, it will inevitably lose overall share to low-cost Android tablets. ...Read the whole story

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