• Social Media Responsibility Shifts In Marketing Organizations by Laurie Sullivan

    Research buried in a recent Forrester Research report on social media investments suggests the responsibilities of social media within an organization continue to shift. Marketing operations is becoming more involved in setting social strategies, while dedicated social media teams are becoming less common for large companies. ...Read the whole story

  • Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs by Mark Walsh

    The spread of mobile technology has been a boon for news consumption, bolstering the appeal of traditional news brands and even expanding long-form journalism. Technology intermediaries are capturing even more of the digital revenue pie, rather than news publishers, which need a better revenue model. ...Read the whole story

  • Hulu Tops In Video Ads by Gavin O'Malley

    Thanks to YouTube, Google still dominates online video. Video advertising is a different story. Hulu and its premium content now attract the bulk of video ad impressions -- more than 1.5 billion in February alone. In total, video ads reached 50% of the total U.S. population an average of 49 times during the month. ...Read the whole story

  • Ascentive Agrees To $9.6M 'Scareware' Settlement by Wendy Davis

    Software vendor Ascentive has agreed to pay $9.6 million to settle a class-action false advertising lawsuit alleging that it used pop-ups and other online ads to trick consumers into purchasing unneeded programs. ...Read the whole story

  • U.S. Marine Corps Infiltrates YouTube by Laurie Sullivan

    The United States Marine Corps on Monday will run an advertising campaign on YouTube for desktop and mobile. The JWT-created campaign shows Marines as warriors and humanitarians. The ads target YouTube's traditional audience, males ages 17 to 24, and aim to complement the unit's YouTube Channel. ...Read the whole story

  • QR Codes: Marketers Like, Public Adoption Rising by Mark Walsh

    Is anyone excited about QR codes besides marketers? According to Nielsen/McKinsey's report, they account for 0.15% of online conversations. comScore reported one in five U.S. smartphone owners scanned a QR code with their phone in December. ...Read the whole story

  • Social Game Firm PlayPhone Buys Social Marketer SocialHour For $51.5 Million by Steve Smith

    Social gaming firm PlayPhone has added a marketing model in buying SocialHour, a social mobile marketing company, for $51.5 million, reports VentureBeat. In acquiring a social mobile marketing group, the company is looking for ways to integrate models like incentivized play and other marketing to target that constant flow of gamers. ...Read the whole story

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