Tuesday, April 3, 2012
  • Mobile Paid-Search Budgets Up, Marketers Adapt To Medium

    Mobile search accounted for 12.3% of the total search advertising budget that marketers dished out in Q1, notes Ignition One. The digital ad firm attributes much of the mobile search activity to tablet devices. The sector now accounts for 67% of the total mobile search advertising budget in the quarter ...Read the whole story

  • Briabe Rolls Out Twitter-Based Mobile Marketing Tool

    Briabe Mobile is putting a new twist on the use of Twitter in advertising to boost interaction. The company's "Tweet-Off" platform allows end users to engage in campaign-themed trivia contests, games and surveys via the microblogging service within a customized mobile site. ...Read the whole story

  • Method Actor: Former IPG Lab Chief Takes New Role As Experience Designer, Strategist

    Reuben Steiger, the former managing director of Interpublic's Media Lab, has joined international experience design agency Method as a principal, focusing on strategy. While Steiger developed a relatively high profile on Madison Avenue, serving as the literal and spiritual architect for IPG's new lab facility in New York City, Method is only his second agency job, having spent his career mainly developing cutting-edge digital media platforms such as Linden Lab's Second Life ...Read the whole story

  • MPA Suggests Guidelines For Tablet Circ Reporting

    New MMP guidelines are intended to help establish transparency around tablet circulation of magazines, making it easier for publishers and advertisers to compare tablet circ across different publications. The MPA task force included Bonnier Corporation, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith Corporation and Time Inc. ...Read the whole story

  • Jumptap Rolls Out New Political Ad Options

    With mobile ad spending expected to rise during the 2012 election season, Jumptap is launching new options for political advertising in partnership with two outside data specialists. The mobile ad network aims to help candidates, political groups and other organizations target ads to mobile users. ...Read the whole story

  • Comedy Sites, Apps Increase Video Time

    Despite its strong video presence, YouTube continues to trail rivals in key areas -- advertising, for one, as Hulu attracted more than 1.5 billion video ad impressions in February compared to YouTube's roughly 1 billion, according to comScore. New research shows that several video properties -- led by CollegeHumor.com, Break.com, and ComedyCentral.com -- led YouTube in "return rates." . ...Read the whole story

  • Amazon Loses Bid To Dismiss Lawsuit Over Age Disclosure

    A judge has partially sided with an actress who sued Amazon for allegedly using information from her credit card to discover her true date of birth and append it to her public Internet Movie Database listing. ...Read the whole story