• Online Videos Effective In Upping Brand Awareness, Marketing by Gavin O'Malley

    Digitas thinks it's time for big brands and TV networks to fully embrace online video -- and it's got some new research to prove it. Harris Interactive says 46% of adults surveyed will check out a brand after a mention from an online video. ...Read the whole story

  • kbs+p's Latest Venture Helps Incubate Others, Some Capital Returns And Strategic Insights Too by Joe Mandese

    One year after launching, kbs+p Ventures, has emerged as one of the most sophisticated venture capital units on Madison Avenue. Formed during the first quarter of 2011 by MDC Partners' kbs+p and Media Kitchen shops to take strategic investments in startups that could have a strategic impact on the advertising and media industries, the venture unit celebrated its first anniversary with an annual report and a meeting reviewing its successes -- and returns on investments -- that looks every bit as buttoned up as any coming out of a traditional Silicon Valley VC. ...Read the whole story

  • Pandora Hits 1 Billion Listening Hours, Revs Lag by Mark Walsh

    Online radio service Pandora said it crossed the 1 billion mark in total listening hours in March -- up from 975 million in February, and nearly twice the 567 million it reached in the year-earlier period. The company reported that it hit the milestone as part of a new push to share key audience metrics on a monthly basis in lieu of accurate third-party data tracking usage across platforms. ...Read the whole story

  • Opera Unveils Tools To Track Intent, Mobile Apps by Laurie Sullivan

    Opera Software has launched App-Tribute through its advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising. The company has been testing the tools with several partners to gather marketing and analytics data without taking sensitive information, such as unique device identifiers (UDID), cookies or MAC addresses. ...Read the whole story

  • Google, DudaMobile Mobilize Free Web Sites by Laurie Sullivan

    Initiatives like Google's GoMo, along with its partnership with DudaMobile, which allows companies to build and customize mobile Web sites, hope to drive the increase in mobile Web site and app creation. ...Read the whole story

  • Appeals Court Gives Viacom Second Shot At YouTube by Wendy Davis

    In a mixed ruling, a federal appeals court revived Viacom's copyright infringement lawsuit against Google's YouTube. But the Second Circuit also sided with Google on a key issue, ruling the company couldn't be held liable based solely on the "general knowledge" that its users were infringing copyright. ...Read the whole story

  • Greystripe Adds ValueClick Targeting by Mark Walsh

    Mobile ad network Greystripe is integrating the online advertising data of parent company ValueClick to leverage the information for mobile campaigns. ...Read the whole story

  • Stupid Stuff We Don't Really Need by George Simpson

    Our neighbors to the north announced the other day that the Royal Canadian Mint will stop distributing pennies -- joining others like Britain and Australia ... ...More

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