• VivaKi Nerve Center Ups Execs, Names Unkel President

    VivaKi named Kurt Unkel president of the VivaKi Nerve Center. Unkel assumes responsibilities from Curt Hecht, who moves to a new role at The Weather Channel. ...Read the whole story

  • Mobile Key To Google Ad Strategies

    Mobile is quickly becoming the "backbone" to advertising strategies, with Google+, the "social spine" supporting Gmail, YouTube, Wallet and other applications for about 170 million users. That's what Larry Page, Google co-founder, told investors during the company's first quarter 2012 earnings call Thursday. ...Read the whole story

  • Search Agency Romances Google's ZMOT Theory

    The Search Agency has begun to develop business strategies and metrics to measure the concept created by Jim Lecinski, managing director of U.S. sales at Google. That idea -- the zero moment of truth (ZMOT) -- emerged last year as an offshoot of Procter & Gamble's "the first moment of truth." ...Read the whole story

  • Readers Respond To Newspapers' Digital Ads

    Consumers who read digital newspaper content respond to digital advertising as well, according to a new survey commissioned by the Newspaper Association of America. Newspapers have a wide digital reach, with 60% of respondents saying they looked at an online version from a laptop or desktop in the last week. ...Read the whole story

  • AmEx Tops Financial Category In Social Media

    In a new study by Corporate insight, nearly 90% of the financial firms studied were found to now have a social media presence of some kind compared to only 20% in 2008. Standing out from the pack is American Express, which launched its OPEN Forum for small business in 2007 and has continued to expand its social initiatives since then. ...Read the whole story

  • MLB.com At Bat 12 Hits 3 Million Downloads

    The MLB.com At Bat app ranks as the top-grossing app for the iPhone and Android since its February release. It has also been the top-grossing app for the iPad, and delivered a daily average of over 800,000 live audio and video streams, roughly double last year's rate. ...Read the whole story

  • Privacy Lawsuit Against Wide Open West Sent To Arbitration

    A federal judge has ruled that the bulk of a privacy lawsuit against the Internet service provider Wide Open West should go to arbitration. Wide Open West was among six Internet service providers that partnered with controversial behavioral targeting company NebuAd to test its ad-serving platform. ...Read the whole story

  • Slaves To New Media

    Can't go on vacation (or even to a movie or ball game) without checking email or logging into social media? When was the last time ... ...More



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