Iconic fashion retailer Ralph Lauren has put its digital media agency assignment into review, according to sources. The incumbent is Razorfish, a unit of … Read the whole story
ZenithOptimedia Group is refreshing its marketplace branding with the new addition of a "Live ROI" tagline to underscore the shop's real-time ROI accounting capabilities. … Read the whole story
The supply of online advertising inventory available in the so-called "real-time bidding" or RTB marketplace continues to expand as advertisers, agencies and publishers embrace … Read the whole story
A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the … Read the whole story
- COMMENTARY
Effective behavioral targeting requires both extensive knowledge about your consumers -- and a rich array of content to cater to their unique desires. Without … Read the whole story
Pivot Research says the social media giant's ad sales will grow 32% this year to $4.2 billion and hit $12.6 billion by 2017. Plus, … Read the whole story
Google has axed One Pass, the paid content platform, which it only launched in early 2011. The service never achieved significant traction with news … Read the whole story
A month before its expected IPO, Facebook reported quarterly revenue of $1.06 billion, down 6% from the prior quarter despite a gain in monthly … Read the whole story
Search marketing agency Covario unveiled a business unit Tuesday offing a suite of search marketing and social media software tools to in-house marketers and … Read the whole story
DataPop is reporting that the company secured $7 million in Series B funding led by MK Capital, with participation from existing investors Rincon Venture … Read the whole story
Broadband caps imposed by Internet service providers threaten the future of online video, a coalition of consumer advocacy groups told lawmakers. Broadband advocates also … Read the whole story
Gavin Kim, who served as general manager for Windows Phone product marketing at Microsoft, has joined mobile security firm NQ Mobile as chief product … Read the whole story
