• Ralph Lauren Puts Digital Assignment In Review by Steve McClellan

  Iconic fashion retailer Ralph Lauren has put its digital media agency assignment into review, according to sources. The incumbent is Razorfish, a unit of Publicis Groupe. ...Read the whole story

• ZenithOptimedia Enlivens Brand, Brings 'ROI Agency' To Life by Steve McClellan

  ZenithOptimedia Group is refreshing its marketplace branding with the new addition of a "Live ROI" tagline to underscore the shop's real-time ROI accounting capabilities. The Publicis Groupe-owned media agency network is also sprucing up its logo and redesigning the logos of its specialty units to present a uniform corporate look. ...Read the whole story

• RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory by Joe Mandese

  The supply of online advertising inventory available in the so-called "real-time bidding" or RTB marketplace continues to expand as advertisers, agencies and publishers embrace programmatic trading as part of their online advertising strategies. During the first quarter of 2012, the supply of RTB impressions expanded 120% over the same quarter in 2011, according to results from a new quarterly tracking report being published by independent agency trading desk Accordant Media. ...Read the whole story

• U.S. Mobile Ad Spend To Double In 2012 by Mark Walsh

  A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion. ...Read the whole story

• Facebook Ad Revs Expected To Hit $4.2 Bil by Mark Walsh

  Pivot Research says the social media giant's ad sales will grow 32% this year to $4.2 billion and hit $12.6 billion by 2017. Plus, it predicts Facebook will become a bigger player in video and mobile advertising in the coming years and its display ad market will double. ...Read the whole story

• Google Scraps One Pass Platform, Patent Search by Gavin O'Malley

  Google has axed One Pass, the paid content platform, which it only launched in early 2011. The service never achieved significant traction with news publishers. Google is also killing its Related toolbar, Google Patent Search -- which will be folded into regular Google search ...Read the whole story

• Covario Spins Out RIO SEO Business Unit by Laurie Sullivan

  Search marketing agency Covario unveiled a business unit Tuesday offing a suite of search marketing and social media software tools to in-house marketers and digital agencies. The spinoff, Rio SEO, will support content marketing, auditing, reporting, and competitive analysis. ...Read the whole story

• Facebook Q1 Rev, Profits Dip From Prior Quarter by Mark Walsh

  A month before its expected IPO, Facebook reported quarterly revenue of $1.06 billion, down 6% from the prior quarter despite a gain in monthly active users to 901 million from 845 million at the end of 2011. Advertising sales, which make up the bulk of Facebook's revenue, slipped to $872 million from $934 million in the fourth quarter. ...Read the whole story

• DataPop Secures $7 Mil, Expands Data Operations by Laurie Sullivan
• Senate Urged To Probe Data Caps by Wendy Davis
• Ex-Windows Phone Exec Joins NQ Mobile by Mark Walsh

Effective behavioral targeting requires both extensive knowledge about your consumers -- and a rich array of content to cater to their unique desires. Without a solid foundation, content may be off-target -- or worse, off-putting. ...More