• Facebook Ads Need Traditional Measurement Tools To Determine ROI by Laurie Sullivan

    Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they get in return for spending millions of dollars to advertise on the site. It has become clear through General Motors' decision to pull ad funds that the industry must stop inventing new metrics and turn toward traditional tools. ...Read the whole story

  • Hex Factor: ARF Forum Showcases New Social TV Analytics Platform, Offers Brand Insights Too by Gabe Samuels

    In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer reaction to and experience with TV content. During a demonstration at an ARF Thought Leader Forum in New York, Crimson Hexagon demonstrated a new platform capable of mining more than 100 billion social media data points to provided detailed -- and sometimes surprising -- insights into the way people watch television. ...Read the whole story

  • Web Watchers Ditch Video Ads by Gavin O'Malley

    Through March of this year, an average of 80% of abandonment occurred within the first half of the ads, according to new research from Vindico. Full-episode players -- i.e., sites that run premium, full-episode content like Hulu -- and video portal sites showed the highest rate of first-half abandonment. Judging by ads that viewers actually complete, mid-roll is the way to go. ...Read the whole story

  • Google+ No Rival To Facebook On Android by Mark Walsh

    Facebook's app and Web site were used by nearly three-quarters of U.S. Android smartphone users in March, making it the most popular social-networking property on the Google platform. New data from NPD Group also finds that Facebook has maintained its dominance on Android over the last six months. ...Read the whole story

  • New Electus Series Spotlights Asian Subculture, Targets The Masses by Ross Fadner

    Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio DiGa to bring the lives of a group of Asian-Americans to the masses in a new online video series called "K-Town." ...Read the whole story

  • search Google DoubleClick Search Adds Conversion, Cross-Channel Tools by Laurie Sullivan

    Google has developed the next generation of DoubleClick Search, allowing users to optimize ads on platforms across AdWords and adCenter supporting campaigns across Google, Bing and Yahoo. ...Read the whole story

  • Mobile Ads Kick-Start 20% Of M-Commerce Activity by Mark Walsh

    About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw, according to a new study commissioned by the Interactive Advertising Bureau. ...Read the whole story

  • Twitter Won't Collect Tweet-Button Data When Users Activate Do-Not-Track by Wendy Davis

    Twitter has joined the growing roster of Web companies that have promised to honor users' browser-based do-not-track requests. The service will refrain from collecting data about users who have activated do-not-track when they visit outside sites with "tweet" buttons. ...Read the whole story

  • technology Mobile Phone Sales Fall, Samsung Tops Nokia by Mark Walsh

    Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing demand in the Asia-Pacific region. Total worldwide sales reached 419.1 million units -- a 2% drop from the first quarter of 2011, according to Gartner. Samsung became the world's top manufacturer during the quarter, ending Nokia's 14-year reign as No. 1. ...Read the whole story

  • Viacom Leverages Social Media To Aid TV Experience by Wayne Friedman

    A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a week. The No. 1 request for content via social TV services is full-length episodes (88%), followed by sneak peeks of new episodes (75%). ...Read the whole story

  • Kindle Fire, Pulse App Readying Ad Programs by Steve Smith

    According to reports, both Amazon and news aggregator Pulse are looking for ways to bring novel ad formats to tablet devices. Amazon is pitching a high-priced package for the Kindle Fire, and Pulse is looking for an account executive. ...Read the whole story

  • Why Facebook Could Disappear by George Simpson

    By the time you read this, the Zuck and his various expat cronies will have so much money that they can tell GM where to ... ...More

How To Make Mobile Ads Better (Hint: Don't Start With The Design!) by Mark Silber

Many mobile ads do still suck because they were never designed to leverage the unique opportunities and situations of the medium. More to the point, ... ...More

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