Tuesday, May 22, 2012
  • In Push Toward 'Viewable Ad Impressions,' Industry Has New Tool To Measure Them

    Advertisers struggle with an inability to verify viewable ad impressions and the length of time the ad remained in view. DoubleVerify on Tuesday will release AdView to help brands monitor and track counted-as-delivered ad impressions that are not seen on publisher sites. ...Read the whole story

  • Adobe PrimeTime Bridges Gap From TV To Online Video

    Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices. ...Read the whole story

  • Hulu To Debut 3 Original Series

    Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout the summer, the half-hour shows include " Spoilers," a movie 'revue' hosted by filmmaker and geek god Kevin Smith; "Up To Speed," Richard Linklater's travel series, and "We Got Next," a comedy that follows a pickup basketball team. ...Read the whole story

  • Mobile Contract Customers Fall, But Mobile Data Revs To Hit $80 Bil

    U.S. wireless operators during the first quarter collectively saw a net decline in post-paid, or contract, subscribers -- a first. The largest seven carriers lost a combined 52,000 contract customers, according to mobile consulting and research firm Chetan Sharma. The dropoff was attributed to wider adoption of prepaid phones in recent times and heightened competition. ...Read the whole story

  • Carrier IQ Loses Preliminary Round In Privacy Lawsuit

    A judge has ruled that software developer Carrier IQ must face claims that it violated California's relatively stringent privacy laws by allegedly logging keystrokes on mobile devices. ...Read the whole story

  • Clear Channel Airports Flies New Mobile App

    Clear Channel Airports has partnered with SapientNitro to launch a new version of its "FlySmart" mobile travel app. Its new features include customized content from participating airports, flight push notifications and detailed information from Bing Maps to help travelers navigate restaurant as well as retail, terminal, gates and baggage claims. ...Read the whole story

  • Verve Adds NBC Stations, Hearst Newspapers, Digital First and Hoak

    Verve Wireless has added scores of new TV and newspaper properties to its network of mobile sites, including NBC Owned Television Stations, Hearst newspapers and Hoak Media TV stations. ...Read the whole story

Measuring Engagement Is Key To Success For Brand Marketers On Facebook

Brand marketers have been on a confusing and sometimes contradictory journey recently trying to understand how to measure and value engagement on Facebook. ...More