• Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform

    Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination of paid-search and display ads, along with cross-platform ad targeting and search functions. ...Read the whole story

  • Oracle Buys Vitrue, Strengthens Social-Media Marketing Services

    Oracle has announced acquiring social media marketing firm Vitrue to bolster its own social relationship services for corporate clients. Vitrue manages more than 1.3 billion social interactions across more than 500 brands, with customers including McDonald's, NBC, Yahoo and Ikea. ...Read the whole story

  • Initiative Splits Innovations, Digital Units, Rosner To Run Innovations

    Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and Digital units. The move comes after MillerCoors consolidated its nearly $400 million (per Kantar) media assignment with Initiative earlier this month. Dave Rosner will return to running the Innovations operation as executive vice president/director of Innovations for North America. ...Read the whole story

  • WAS Steers Jaguar Social Media Account

    Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal review. WAS has been awarded a two-year contract; it will continue the day-to-day oversight of the client's community engagement programs on Facebook, Twitter, and Google+. ...Read the whole story

  • AOL Names Brody CEO, Advertising.com Group

    As part of what the company calls a more "segmented" operational strategy, AOL has named Ned Brody CEO of Advertising.com Group. This marks the second time that AOL has reshuffled its ad executives since its head of sales Jeff Levick left last summer. ...Read the whole story

  • Paywalls Proliferate, Most DIgital Pros Won't Pay For Them

    While the figures may not be indicative of broader consumer behaviors, over half of digital media professionals who encounter online paywalls say they immediately leave the Web site. The news comes as more U.S. newspapers establish, or consider establishing, online paywalls for their content. ...Read the whole story

  • Tablets Expand On Millennial Network

    The iPad may be the dominant tablet brand, but Android-based rivals are registering on radar as mobile ad vehicles in their own right. New findings from Millennial Media show a trio of tablets made its ranking of top 20 mobile devices by mobile ad impressions for the first time in the first quarter. ...Read the whole story

  • Sprint Turns 'Dream' Maker In Movie Theaters

    Moviegoers are familiar with the on-screen admonition to turn off their cell phones before the lights dim. Whether it's heeded is another matter. Now Sprint is giving audiences an added incentive to shut off their devices through a new in-cinema promotion that allows them to receive a personalized dream sequence on their phones after a movie. ...Read the whole story

  • Facebook Appeals Pro-User Ruling To Recoup Legal Fees

    Facebook is pressing its claim to recover $700,000 in legal fees from consumers who unsuccessfully sued the company for allegedly misappropriating their names and images in ads. ...Read the whole story

  • Mobile Video Message Use On Rise

    While mobile video messages reminding viewers to watch a television show have surfaced as one of the more popular communications between media companies and consumers, the marketing tool has become especially popular on iOS and Android devices across AT&T Mobility and Verizon Wireless. That's according to a Mogreet report that analyzes consumer behavior through mobile messaging. ...Read the whole story

  • Facebook App Stars Brands In Timeline Movies

    Definition 6, a marketing agency specializing in viral video campaigns, released the Timeline Movie Maker for Facebook Pages, a brand-oriented version of the Timeline Movie Maker app that it launched for individual users early this year. ...Read the whole story

  • ABC Local Apps Stick To Basics: News, Weather, Traffic, Waking Up

    Using a decidedly simple feature set for at-a-glance functionality, ABC's group of owned local TV stations has started rolling out "alarm clock" apps. The iOS apps are meant to cover the local news mainstays: news, time, weather, and traffic. ...Read the whole story

  • Uncommon Sense: FUCCEM

    Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry is suddenly engaged in finding ... ...More



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