Wednesday, May 30, 2012
  • DoubleClick Metrics Give Publishers Trending Data

    Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display and more. The Publisher Edition became the first in a series of publications looking at aggregate global data collected from across the company's display advertising products. ...Read the whole story

  • Global Mobile Payments To Hit $171 Billion This Year

    Worldwide mobile payment transactions will surpass $171 billion in 2012, up 62% from $106 million last year, according to Gartner. The number of mobile payment users will reach 212 million, up from 160 in 2011. Global mobile transaction volume is projected to grow 42% annually between 2011 and 2016, leading to a market worth $617 billion and 448 million users in four years. ...Read the whole story

  • KBM Acquires Predictys, Expands Data-Based Marketing

    Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketing agency, has agreed to acquire France-based Predictys. With its database -- including information from 140 million opted-in consumers from among more than 25 co-op partners -- Predictys serves various clients from Snapfish, a Web-based photo-sharing and printing service owned by Hewlett-Packard, to insurance provider Swiss Life. ...Read the whole story

  • Tablet Users Watching More Videos Than Smartphone Owners

    New findings from Rhythm NewMedia suggest that people like watching video better on tablets than smartphones -- although given smartphones' popularity, they still account for the vast majority of time spent watching mobile video. Entertainment news properties like E! Online and TMZ are proving especially sticky. ...Read the whole story

  • Netflix To Revise Data Retention Practices

    Netflix has agreed to change the way it retains information about customers in order to settle a class-action privacy lawsuit, according to court papers filed on Friday. The settlement, which is still awaiting approval, also requires Netflix to pay around $6.75 million to various privacy organizations and up to $2.25 million to the lawyers who sued the company. ...Read the whole story

  • Google Shopping, Food And Drink Lead Massive Mobile Web Ad Growth

    Virtually every publishing category used by Google's DoubleClick saw 25% or greater growth in mobile Web ad impressions in the last quarter of 2011. ...Read the whole story

  • EA Founder Trip Hawkins Steps Down From Digital Chocolate Leadership

    Game industry mainstay Trip Hawkins marks the 30th anniversary of his founding electronic arts by quitting his current social and mobile gaming firm Digital Chocolate. ...Read the whole story

Why Incentive Compensation Plans Fall Short

While most of the shops surveyed pay their employees cash bonuses at year-end, they are allocated in a haphazard way. Bonus payments did not keep pace with revenue and profit growth. ...More

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