Google has stepped up efforts to re-engineer systems that plan, buy, sell and deliver online ads. The feature provides insights into the search queries, … Read the whole story
BloomReach took another step to optimize Web sites through its Web Relevance Engine (WRE) on Wednesday. The technology now supports real-time optimization techniques that … Read the whole story
In a mixed ruling, a federal judge has narrowed a potential class-action privacy lawsuit alleging that Amazon thwarted users' attempts to block tracking cookies. … Read the whole story
Although they are a practical security tool, CAPTCHAs have long been the bane of consumers as well as engagement-obsessed publishers. Turning the little obstacles … Read the whole story
Digital marketing company Blue Calypso has named former Motorola Mobility Chief Marketing Officer Bill Ogle as its new chairman and CEO. He starts in … Read the whole story
Ovation, the network looking to merge art and pop culture, will offer nonsubscribers a chance to purchase a coming reality series for Facebook viewing. … Read the whole story
At this year's E3 video gaming convention in Los Angeles, the impact of touchscreens and mobile play could be seen at many levels. Microsoft … Read the whole story
To always and only talk to moms as moms misses the point. The vast majority of moms -- just like the rest of us … Read the whole story