Wednesday, June 6, 2012
  • DoubleClick Reaches For Total Online Advertising Funnel

    Google has stepped up efforts to re-engineer systems that plan, buy, sell and deliver online ads. The feature provides insights into the search queries, or terms, that are driving visits for a company's ads and the revenue it derives from these queries. ...Read the whole story

  • BloomReach Develops Real-Time Optimization, Custom Content Services

    BloomReach took another step to optimize Web sites through its Web Relevance Engine (WRE) on Wednesday. The technology now supports real-time optimization techniques that automatically update Web pages to only serve up relevant and in-stock items with current pricing. Custom content is served to site visitors based on whether the person came from a social network or a search engine and what they queried. ...Read the whole story

  • Judge Rejects Amazon's Bid To Dismiss Privacy Lawsuit

    In a mixed ruling, a federal judge has narrowed a potential class-action privacy lawsuit alleging that Amazon thwarted users' attempts to block tracking cookies. But U.S. District Court Judge Robert Lasnik in Seattle rejected the online retailer's bid to completely dismiss the case. ...Read the whole story

  • Solve Media Replaces CAPTCHA With Brand Tags

    Although they are a practical security tool, CAPTCHAs have long been the bane of consumers as well as engagement-obsessed publishers. Turning the little obstacles into assets, Solve Media will now help brands use CAPTCHAs as mini research and branding tools. ...Read the whole story

  • Blue Calypso Taps Ogle As New Chairman/CEO

    Digital marketing company Blue Calypso has named former Motorola Mobility Chief Marketing Officer Bill Ogle as its new chairman and CEO. He starts in the new post June 11. Blue Calypso provides a loyalty and rewards platform marketers can use to generate word of mouth about products or services. ...Read the whole story

  • Ovation To 'Dance' On Facebook

    Ovation, the network looking to merge art and pop culture, will offer nonsubscribers a chance to purchase a coming reality series for Facebook viewing. The series, "A Chance to Dance," launches in mid-August. ...Read the whole story

  • E3 Mobilized: A Third Of Americans Now Gaming On Smartphones

    At this year's E3 video gaming convention in Los Angeles, the impact of touchscreens and mobile play could be seen at many levels. Microsoft and Sony have both announced major mobile gaming initiatives. ...Read the whole story

Marketers Need To Define Mothers In Broader Terms

To always and only talk to moms as moms misses the point. The vast majority of moms -- just like the rest of us -- transition through different roles and responsibilities throughout the day. ...More


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