With Twitter's rollout of "expanded Tweets," the microblogging service gave media companies a richer canvas for showcasing online content and driving interaction. Read the whole story
Google's $100 million investment in original video programming in niche markets on YouTube will unearth some interesting models this year. Brands will move toward … Read the whole story
The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that … Read the whole story
Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expand their distribution network to Comcast, Time Warner, Cox, Charter, Verizon and Rogers. … Read the whole story
Consumers are making fewer visits to brand Web sites as they increasingly engage with brands in the social media space. Part of the challenge … Read the whole story
The Commerce Department will convene a broad array of online companies and advocates next month to attempt to reach a consensus on privacy guidelines … Read the whole story
New York startup Sailthru has acquired Seamless Receipts, which provides a set of tools including targeted promotions and consumer shopping analytics. "This acquisition helps … Read the whole story
Despite frustrations over time to market and working with third parties, businesses plan to invest more in mobile over the next 12 to 18 … Read the whole story
I've been working on a book about the dawning Relationship Era -- in which brands must find human connections between themselves and stakeholders, as … Read the whole story
Companies need to start thinking about the holistic experience between their brands, products and services. Any company can be analyzed through these lenses to … Read the whole story
The integration of mapping systems and mobile phones will become the single most important search advancement in 2012. It will promote consumer loyalty for … Read the whole story
In tandem with events in Cannes this week, Google unveils the results of its Project Re: Brief, which tasked creative teams with re-imagining for … Read the whole story