Monday, June 18, 2012
  • Twitter Updates May Help Brands Monetize Content

    With Twitter's rollout of "expanded Tweets," the microblogging service gave media companies a richer canvas for showcasing online content and driving interaction. ...Read the whole story

  • YouTube Fueling Product Placement Video Programs

    Google's $100 million investment in original video programming in niche markets on YouTube will unearth some interesting models this year. Brands will move toward product placement in online content that serves up in video programming on desktop, tablets and smartphones, replacing television commercials, per a YouTube executive. ...Read the whole story

  • Tablet Users Act On Ads

    The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that tablet users respond to advertising delivered via their devices -- and also spend a fair amount of money on purchases made with tablets. ...Read the whole story

  • GE, Cinelan Team For Film Project Run Cross-Platform

    Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expand their distribution network to Comcast, Time Warner, Cox, Charter, Verizon and Rogers. The plan is to achieve the widest distribution for films, via cable and satellite VOD services, gaming system networks and Web-based free-on-demand platforms. ...Read the whole story

  • In Sync: Brands Expanding Social Media Presence

    Consumers are making fewer visits to brand Web sites as they increasingly engage with brands in the social media space. Part of the challenge for marketers, a UM study reports, is determining what kind of "experiences" consumers want with a brand via social media "and which of these experiences deliver the brand's marketing objectives." ...Read the whole story

  • Commerce Department Tackles Mobile Privacy

    The Commerce Department will convene a broad array of online companies and advocates next month to attempt to reach a consensus on privacy guidelines for mobile apps. The goal of the process is to develop a code of conduct. ...Read the whole story

  • Content Optimizer Sailthru Acquires Seamless Receipts

    New York startup Sailthru has acquired Seamless Receipts, which provides a set of tools including targeted promotions and consumer shopping analytics. "This acquisition helps us gain access to more top-tier retail clients while adding invaluable engineering talent and industry insight that will enhance our growing e-commerce initiatives," said Sailthru CEO Neil Capel in an interview. ...Read the whole story

  • Businesses Doubling Down On Mobile Investment Despite Widespread Frustrations

    Despite frustrations over time to market and working with third parties, businesses plan to invest more in mobile over the next 12 to 18 months than they have altogether in previous years. ...Read the whole story

    Name This Book

    I've been working on a book about the dawning Relationship Era -- in which brands must find human connections between themselves and stakeholders, as opposed to purchasing attention in order to persuade strangers to buy someth ...More

    • Who's The Chief Experience Officer?

      Companies need to start thinking about the holistic experience between their brands, products and services. Any company can be analyzed through these lenses to evaluate the experience it creates for its customers. ...More

    • Search Mixes it Up

      The integration of mapping systems and mobile phones will become the single most important search advancement in 2012. It will promote consumer loyalty for nearby businesses, and generate long-term advertising revenue and profits. ...More

    • Google Showcases Classic Ads Re-Imagined For Mobile

    Recent Most Read Stories