• Channel Surfing? Google Shifts Organic Away From Keywords by Laurie Sullivan

    Google's influence on search engine marketing doesn't stop with brands exploiting benefits in paid-search and product listing ads. It's augmented by the way companies like BrightEdge are developing platforms for ad agencies and brands. The latest change pushes marketers that are focused on organic search results to optimize content per channel, rather than keywords, on landing pages, videos, articles and other marketing materials. ...Read the whole story

  • Parents Rely On Mobile For Shopping, Kids' Entertainment by Wayne Friedman

    Parents love mobile's versatility. Seventy percent of parents like purchasing items for their kids using their mobile device, and 56% give it to children as a daily entertainment tool. ...Read the whole story

  • Google PLAs Prompt Partnership Between IgnitionOne, DataPop by Laurie Sullivan

    IgnitionOne and DataPop moved forward on a deal to support Google product listing ads (PLAs) as the engine converts Google Product Search into Google Shopping. The companies follow Adlucent, Didit and Kenshoo into supporting paid-listing ads. ...Read the whole story

  • Email Subscribers Not Fully Engaged WIth Marketing Programs by Gavin O'Malley

    A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association's Email Experience Council. Some 59% of new subscribers in an average list had opened, or clicked on, any messages since signing up. ...Read the whole story

  • Affiliate Network Ads4Dough Settles 'Fake News' Case by Wendy Davis

    Online affiliate network Ads4Dough will pay $1 million to settle charges that marketers in its network used "fake news" sites to dupe people into purchasing acai berry as a weight-loss supplement. Ads4Dough also agreed to tightly police the affiliates within its network, in order to settle the case. ...Read the whole story

  • Humor In Ads: Laughs Fall Along Gender Lines by David Goetzl

    Nielsen research indicates males and females embrace ads with different types of humor. Using a study of millennials ages 13 to 34, Nielsen found that males like "slapstick, edgy, sarcastic" comedy, while females appreciate an "off-beat, but not mean-spirited" approach. ...Read the whole story

Once Again, 'Cool' Passes Me By by George Simpson

Let me start by confessing I am not a big fan of Apple. I never liked the user interface on Mac (probably because I have ... ...More

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