Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help … Read the whole story
Marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain to … Read the whole story
Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe … Read the whole story
Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online … Read the whole story
Facebook ad partner Optimal has made public analytics data relating to its iPhone 5 users. Optimal recently said Facebook is making from 20 to … Read the whole story
A judge has dismissed a potential class-action lawsuit alleging that Citibank violated a consumer protection law by texting a user to confirm that he … Read the whole story
Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations. Read the whole story
Longtime Publicis media chief Jack Klues -- one of the most powerful and highest-paid media executives on Madison Avenue -- will retire as CEO … Read the whole story
COMMENTARYKudos to DC, home of Superman, Batman, Swamp Thing, and more recently the daring reboot of its entire superhero line of comics in an … Read the whole story
- COMMENTARY
You may or may not have noticed Instagram's announcement that it launched profile pages for a select number of users and brands this week. … Read the whole story
