Wednesday, November 7, 2012
  • Mobile Is Key To Cross-Media Marketing Strategy

    Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help marketers understand different growth stages. Advertisers will spend $77 billion on interactive marketing by 2016. ...Read the whole story

  • SapientNitro Posts 11% Q3 Revenue Gain, Buys Second Story

    Marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain to $32.8 million. The company said its digital agency SapientNitro accounted for about 68% of total revenues or a little more than $196 million, up about 11% from the third quarter of 2011. ...Read the whole story

  • Premium Publishers Best Sites For Brand Marketing

    Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe premium content publishers do a better job of reaching brand goals, compared with 27% on social media, according to a new study by the Online Publishers Association. ...Read the whole story

  • Online Retail Spend Soars 15%

    Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year. Year-over-year, online retail spending increased 15% to $41.9 billion in the third quarter, according to new estimates from comScore. ...Read the whole story

  • Data Released On Facebook's iPhone 5 Users

    Facebook ad partner Optimal has made public analytics data relating to its iPhone 5 users. Optimal recently said Facebook is making from 20 to 40 times more per impression in mobile than on the desktop. ...Read the whole story

  • Citibank Prevails In Text-Spam Lawsuit

    A judge has dismissed a potential class-action lawsuit alleging that Citibank violated a consumer protection law by texting a user to confirm that he wanted to opt out of receiving future messages. ...Read the whole story

  • AppNexus Hires Ex-AOL Exec Clarizio

    Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations. ...Read the whole story

  • Klues To Retire As VivaKi Chief, Will Advise Successor Voris On 'Transformation' Plan

    Longtime Publicis media chief Jack Klues -- one of the most powerful and highest-paid media executives on Madison Avenue -- will retire as CEO of its centralized VivaKi unit at the end of the year. Klues, who will remain with Publicis Groupe through the first half of 2013, will help oversee a repositioning of VivaKi, which to date has primarily serviced its founding Publicis shops -- Digitas, Razorfish, Starcom MediaVest and Zenith Optimedia -- to be available more broadly to other Publicis agencies and the market at large. ...Read the whole story

DC Mobilizes Its Digital Distribution, Spikes 200%

Kudos to DC, home of Superman, Batman, Swamp Thing, and more recently the daring reboot of its entire superhero line of comics in an attempt to make the genre accessible to newbies. DC is moving beyond ...More

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