Following an earlier downward revision of his outlook for the major agency holding companies due, in part, to the effects of Hurricane Sandy, an … Read the whole story
Young adults between the ages of 18 and 34, dubbed 'Generation C' are using mobile devices aggressively to shop, make purchases and especially to … Read the whole story
Omnicom's search group began using Autonomy's Optimost Campaign platform earlier this month to manage parent company Hewlett-Packard's search engine marketing efforts. Read the whole story
Epsilon parent Alliance Data Systems on Friday said it has agreed to buy digital marketing services agency Hyper Marketing for $460 million. Read the whole story
Groupon's stock has fallen a whopping 86% from its IPO price of $20 a year ago on increasing investor concern about its core business … Read the whole story
While their numbers vary somewhat, due to the inclusion or exclusion of certain channels, like direct marketing, the figures from Kantar, ZenithOptimedia, Nielsen and … Read the whole story
The presidential election was an electoral drubbing for the Romney campaign, a repudiation for the Republican Party, a humiliation for Karl Rove and his … Read the whole story
The health of premium web advertising has been permanently damaged in recent years. It's not dead yet, but the trend seems irreversible. The effects … Read the whole story