• Sandy Ripples Into Digital, Wall Street Downgrades Sapient, LBi Due To Superstorm by Joe Mandese

  Following an earlier downward revision of his outlook for the major agency holding companies due, in part, to the effects of Hurricane Sandy, an influential Wall Street analyst this morning said the "superstorm" has also impacted the performance of some big, free-standing digital agencies, including SapientNitro and LBi. ...Read the whole story

• Gen C Ready To Click And Share Mobile Offers by Steve Smith

  Young adults between the ages of 18 and 34, dubbed 'Generation C' are using mobile devices aggressively to shop, make purchases and especially to share deals and offers with others. ...Read the whole story

• Resolution Media Gains Autonomy, May Extend New Search Platform To All Omnicom Clients by Laurie Sullivan

  Omnicom's search group began using Autonomy's Optimost Campaign platform earlier this month to manage parent company Hewlett-Packard's search engine marketing efforts. ...Read the whole story

• Alliance Data Buys Hyper Marketing by Gavin O'Malley

  Epsilon parent Alliance Data Systems on Friday said it has agreed to buy digital marketing services agency Hyper Marketing for $460 million. ...Read the whole story

• Groupon Stock Endures Major Drop, Sales Slow by Mark Walsh

  Groupon's stock has fallen a whopping 86% from its IPO price of $20 a year ago on increasing investor concern about its core business model, widespread competition and daily deal fatigue among consumers. ...Read the whole story

• Ad Spend Remains Below 2007 Peak, 2012 Recovery Mild by Erik Sass

  While their numbers vary somewhat, due to the inclusion or exclusion of certain channels, like direct marketing, the figures from Kantar, ZenithOptimedia, Nielsen and GroupM note that ad spending followed the economy over a cliff from 2007-2009. Its recovery from 2010-2012 has been lackluster. ...Read the whole story

• Naked Taps Dunmall As Global CEO
• Qualcomm To Push More Advertising

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