• Real-Time Bidding Soars, Display Ads To Hit $15 Bil by Gavin O'Malley

  To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more than tripling since 2010. eMarketer predicts the overall U.S. display ad market will grow 21.5% to $15 billion. ...Read the whole story

• Quantcast Unveils Self-Serve Platform: Enables Brands, Publishers To Define Real-Time Audience Segments by Joe Mandese

  Census-based online audience giant Quantcast is continuing to expand and diversify with new audience analytics products aimed at the burgeoning programmatic, "audience-buying" marketplace (a.k.a. RTB, or real-time bidding). Its latest development, which is being released today, is dubbed Quantcast Advertise for Branding, and it is a self-serve platform enabling advertisers, agencies and publishers to connect "big data" with discrete brand targets. ...Read the whole story

• Katz 360 Goes Full-Service Interactive by Erik Sass

  Katz 360 Sales, the digital sales division of Katz Media Group, is expanding its digital advertising offerings to become a full-service interactive ad network. Mort Greenberg, who was recently named president of Katz 360 Sales, will lead the effort. ...Read the whole story

• Flipboard Adds Books To Content, Expands Media Reach by Mark Walsh

  In its latest step to be more than a social newsreader, Flipboard has added a book section that allows readers to browse and buy titles directly from Apple's iBookstore. ...Read the whole story

• Wal-Mart Wins Text-Spam Case by Wendy Davis

  A judge has dismissed a lawsuit alleging that Wal-Mart violated a consumer protection law by sending unwanted text messages to a customer who filled a prescription at the retailer's pharmacy. ...Read the whole story

• Puma Embraces Mobile, Fun Tech To Attract Buyers by Mark Walsh

  Puma employs technology that reflects its brand identity as a fun, style-savvy challenger to heavyweight sports gear rivals Nike and Adidas. It is embracing mobile and other technologies to extend brand reach. ...Read the whole story

• Havas Health Launches Havas Lynx, New Digital Focus by Steve McClellan

  Havas Health, the French holding company's health care marketing unit, has launched a new global agency group called Havas Lynx. Clients include Johnson & Johnson, GSK, GE and AstraZeneca. ...Read the whole story

• Updated Expedia App Features Flight Data by Mark Walsh

  Expedia has introduced an updated version of its app for the iPhone and Android devices that includes flight information along with expanded hotel listings. The redesigned app offers the ability to book flights from more than 200 airlines and entries from 140,000 hotels. ...Read the whole story

• Adobe Brings TV-Like Content To Online Publishers by Laurie Sullivan

  Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst and data management platform AudienceManager as part of Project Primetime, the company's integrated video technology platform that publishes and monetizes broadcast TV content. ...Read the whole story

• Local Media: Slow Rev Rise, Digital To Hit Double Digits by Wayne Friedman

  BIA/Kelsey estimates that overall local media revenues are expected to rise only at a 2.1% rate over the next four years. But newer local digital media -- part of that overall pie -- will grow by double-digit percentages. ...Read the whole story

• PlayJam Adds Disney Games
• GateHouse Media Adds 15 Publishers To Ad Exchange

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• Beyond Firefox 22, A New Display Opportunity Awaits
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Ford, Jeep, Chevy Top Digital Auto Brands
• The Bid Management Tools Arms Race

Previous Issues

• Friday, May 17, 2013
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• Thursday, May 9, 2013
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