Facebook has rolled out initiatives to bolster e-commerce and retail marketing efforts as the holiday season gets underway. The social network also introduced a new tool that allows online retailers to track purchases by people that have viewed their ads. ...Read the whole story
Google will soon begin testing the integration of brands like Jamba Juice into Ingress, a virtual reality mobile game launched in beta. The pilot will test whether the game can lead traffic into physical stores, as well as online. ...Read the whole story
Moving one step closer to taking on Netflix, video service Vdio just launched in private beta in the United States and the United Kingdom. Vdio's current splash page invites users to "rent or buy movies and TV shows." ...Read the whole story
Parental concern about online behavioral tracking of teens seems to have surpassed other Web-related privacy and security concerns, including worries about how teens manage their online reputations and whether they are exchanging messages with strangers, according to a new report by the Pew Internet Project and the Berkman Center for Internet & Society at Harvard University. ...Read the whole story
For the second straight year, Houston was ranked as the nation's most "mobile shopping savvy" city, according to a study by the Interactive Advertising Bureau. Runner-up was Seattle-Tacoma. ...Read the whole story
Interpublic Group said today it sold the remaining investment it had in Facebook for $95 million. Last year, it sold half of its investment in the social network for a pre-tax profit of $132 million. ...Read the whole story
Can social media move the needle for brands? Or is this new frontier destined to remain an online coupon service offering discounts, deals, sweepstakes and ... ...More
Devices like the iPad, Kindle Fire and smartphones have made it possible to watch video wherever and whenever. How we understand viewing behaviors has to ... ...More
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