In one of the first detailed analyses of the seasonal fluctuations in the supply-and-demand of online display advertising attributable to Thanksgiving and Black Friday, … Read the whole story
Rich media is increasingly threatened by the rise of mobile platforms, and the continued reign of Facebook and its limited ad opportunities. Yet nearly … Read the whole story
Online businesses must focus on ways to build mobile engagement as customers shift from PCs to smartphones and tablets. That includes developing content and … Read the whole story
Google is gaining friends in its 7-year-old copyright battle with the Authors Guild. The Web companies Yahoo, Pinterest and Electronic Arts last week notified … Read the whole story
U.K. marketers will increase spending by 14% to $8.8 billion for online and mobile campaigns this year, up to nearly $11 billion in 2014, … Read the whole story
A Nielsen study shows that kids of all ages want personal TV/video-type products -- and most clamor for the Apple brand-name attached. Read the whole story
Digital wunderkind JT Batson, a key player in the formation of media-buying data processor Mediaocean, has joined analog media giant Cumulus Media as chief … Read the whole story
The 'Mobile Thursday' scenario seemed to pan out on Thanksgiving, when turkey-stuffed consumers leaned back on their couches and started shopping in record numbers … Read the whole story
Device-based e-shopping came on strong on Black Friday 2012, with the iPad emerging as the leading platform for post-PC commerce. Sale from mobile devices … Read the whole story
The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their … Read the whole story
OMMA magazine has named Digitas Agency of the Year for 2012, marking the third consecutive year the Publicis unit has won the prestigious award … Read the whole story