• Meal-Time Displaces Real-Time: Thanksgiving Analysis Shows RTB Cost Soaring As Volume Crashes by Joe Mandese

  In one of the first detailed analyses of the seasonal fluctuations in the supply-and-demand of online display advertising attributable to Thanksgiving and Black Friday, real-time bidding volume crashed as the supply of online ad impressions plummeted due to holiday usage patterns. The result was a spike in the average prices paid by advertisers bidding on inventory during Thanksgiving week. ...Read the whole story

• Despite Mobile Threat, Rich Media Rises by Gavin O'Malley

  Rich media is increasingly threatened by the rise of mobile platforms, and the continued reign of Facebook and its limited ad opportunities. Yet nearly two-thirds of marketers -- 64% -- expect investment in rich media online advertising campaigns to increase beyond that of standard banner ads in 2013. ...Read the whole story

• Engagement Key To Making Mobile Work by Mark Walsh

  Online businesses must focus on ways to build mobile engagement as customers shift from PCs to smartphones and tablets. That includes developing content and services tailored to mobile devices. ...Read the whole story

• Google Draws Support In Battle Over Book Digitization by Wendy Davis

  Google is gaining friends in its 7-year-old copyright battle with the Authors Guild. The Web companies Yahoo, Pinterest and Electronic Arts last week notified the federal court that they wish to file friend-of-the-court briefs. ...Read the whole story

• U.K. Marketers Rocket Digital Ad Budgets by Laurie Sullivan

  U.K. marketers will increase spending by 14% to $8.8 billion for online and mobile campaigns this year, up to nearly $11 billion in 2014, and $12.4 billion in 2016, according to an eMarketer. Paid search will continue to account for more than half of digital ad spend. ...Read the whole story

• Apple iPad, Mini Tops Kids' Wish List by Wayne Friedman

  A Nielsen study shows that kids of all ages want personal TV/video-type products -- and most clamor for the Apple brand-name attached. ...Read the whole story

• Digital Native Batson To Lead Sales At Analog Giant Cumulus by Joe Mandese

  Digital wunderkind JT Batson, a key player in the formation of media-buying data processor Mediaocean, has joined analog media giant Cumulus Media as chief revenue officer. Batson, whose most recent role was chief strategy officer at Mediaocean, had been the head of digital operations at one of its predecessors, Donovan Data Systems. Mediaocean was formed earlier this year when Donovan merged with VC-funded start-up MediaBank. ...Read the whole story

• M-Commerce Doorbuster: Up 65% On Thanksgiving by Steve Smith

  The 'Mobile Thursday' scenario seemed to pan out on Thanksgiving, when turkey-stuffed consumers leaned back on their couches and started shopping in record numbers on their mobile devices. ...Read the whole story

• Mobile Accounts For 16.26% Of Black Friday Online Sales by Steve Smith

  Device-based e-shopping came on strong on Black Friday 2012, with the iPad emerging as the leading platform for post-PC commerce. Sale from mobile devices rose more than 65% from last year. ...Read the whole story

• Vidyard Begins Integration With Eloqua
• Accessing Internet Via Cell Phone Rises 25%

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• The Bid Management Tools Arms Race
• Ford, Jeep, Chevy Top Digital Auto Brands
• Yahoo Adds Tweets To News Feed
• 'Geo-Conquesting' Drives Higher Mobile Click Rates

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• Friday, May 17, 2013
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