AudienceScience shut down its ad network, laid off 33 employees and reassigned others to positions focusing on the company's advertising platform business to better … Read the whole story
Tags on Web sites can provide marketing benefits but also pose privacy risks, the Interactive Advertising Bureau said in a draft guide to best … Read the whole story
comScore has unveiled a beta version of its cross-platform measurement system offering consolidated audience metrics across Web sites, apps and video content. The rollout … Read the whole story
While smartphones gave new meaning to the word "multitask," 76% of single consumers use a tablet to get more information about a product or … Read the whole story
Equal parts gatekeeper and insider, bartenders hold a special position among nightlife habitus. When Absolut wanted to reach young males, it enlisted lifestyle brand … Read the whole story
The Omnicom media shop is installing a global "operating system" for internal communications and client planning that utilizes the same type of technology platform … Read the whole story
Triton Digital is teaming up with Microsoft to provide a number of services for Xbox Music, a new streaming digital audio platform available on … Read the whole story
Poor Donald. He's fallen off the fame cliff, and he can't get up. Read the whole story
When, as I often am, you are called to listen to an early-stage ad-tech company principal explain what they do and how it will … Read the whole story
The purchase path is not linear. Mobile is one of the most effective ways for a brand to be accessible to the consumer when … Read the whole story