• AudienceScience Rejiggers Business Model, Closes Ad Network Biz by Laurie Sullivan

  AudienceScience shut down its ad network, laid off 33 employees and reassigned others to positions focusing on the company's advertising platform business to better support brands. ...Read the whole story

• IAB Advises Publishers To Monitor Tags by Wendy Davis

  Tags on Web sites can provide marketing benefits but also pose privacy risks, the Interactive Advertising Bureau said in a draft guide to best practices for site tagging. ...Read the whole story

• ComScore Debuts Cross-Platform Reporting System by Mark Walsh

  comScore has unveiled a beta version of its cross-platform measurement system offering consolidated audience metrics across Web sites, apps and video content. The rollout of Media Metrix Multi-Platform reporting will give a boost to more mobile-centric sites, like Pandora, Twitter, Yelp and Instagram. ...Read the whole story

• 55+ Use Tablets As Multitasking Tool by Laurie Sullivan

  While smartphones gave new meaning to the word "multitask," 76% of single consumers use a tablet to get more information about a product or service seen on TV, compared with 63% of those married. While more consumers 18 to 34 own tablets, more people 55+ use their tablet while watching TV. ...Read the whole story

• Absolut, Thrillist Launch 'Bloody' Campaign by Gavin O'Malley

  Equal parts gatekeeper and insider, bartenders hold a special position among nightlife habitus. When Absolut wanted to reach young males, it enlisted lifestyle brand Thrillist to help it befriend barkeeps nationwide. ...Read the whole story

• Source It: PHD Revamps Global Planning With Gaming System by Steve McClellan

  The Omnicom media shop is installing a global "operating system" for internal communications and client planning that utilizes the same type of technology platform used by so-called massively multiplayer online games ...Read the whole story

• Triton Serves Ads For Xbox Music by Erik Sass

  Triton Digital is teaming up with Microsoft to provide a number of services for Xbox Music, a new streaming digital audio platform available on Xbox 360 consoles as well as mobile devices. ...Read the whole story

• Komli Media, Twitter Partner To Expand Southeast Asian Reach
• Rucci To Head Bloomberg Media Content Sales

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Previous Issues

• Wednesday, Jun 19, 2013
• Tuesday, Jun 18, 2013
• Monday, Jun 17, 2013
• Friday, Jun 14, 2013
• Thursday, Jun 13, 2013
• Wednesday, Jun 12, 2013
• Tuesday, Jun 11, 2013
• Monday, Jun 10, 2013
• Friday, Jun 7, 2013
• Thursday, Jun 6, 2013
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