• Jumptap, 24/7 Media Partner On Cross-Platform Campaigns by Mark Walsh

  Mobile ad network Jumptap and WPP's 24/7 Media have teamed up to provide a service that lets advertisers reach audiences across the desktop and mobile devices through a single buy. ...Read the whole story

• Ad.com Names Kline CMO by Gavin O'Malley

  Capping off a busy year for the Advertising.com Group, AOL's property just named Allie Savarino Kline as its first chief marketing officer. ...Read the whole story

• search Search Marketers Need Better Campaigns To Ensure Success by Laurie Sullivan

  Some 45% of search marketers participating in an Omnicom study to be released Thursday have run paid-search or SEO programs for more than three years. But many still use basic metrics to measure campaign success. As campaigns become more complex, brand marketers will lose their edge. ...Read the whole story

• Flickr Updates App, Part Of Yahoo's Revamp Strategy by Mark Walsh

  A day after unveiling an upgrade to Yahoo Mail, Yahoo on Wednesday released an updated version of its Flickr iPhone app aimed at restoring its place in the photo-sharing space now dominated by properties like Instagram and Facebook. ...Read the whole story

• Gigya Rolls Out Privacy Seal For Sites With Social Log-Ins by Wendy Davis

  Social networking technology firm Gigya is launching a new privacy seal of approval for Web companies that people use to register and sign in through Facebook, Twitter or other social media platforms. ...Read the whole story

• USMC YouTube Channel Delivers Customized Experience by Laurie Sullivan

  The United States Marine Corps has launched a YouTube brand channel that gives site visitors a Pandora-like feature that lets them program and explore content about the corps. It takes a cue from President Obama -- connecting with site visitors through social media. ...Read the whole story

• TurboTax Moves Email Pitch Into SMS by David Goetzl

  TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers to return after abandoning an e-filing effort midstream. ...Read the whole story

• Havas Video Documents Social Shopping Trends by Steve McClellan

  Just in time for the holiday season shop-a-thon, Havas Media has launched a new YouTube video on social shopping. The video features executives from Havas, the agency's eyewear client Warby Parker, Facebook and FaceCake. ...Read the whole story

• FAO Schwarz, eBay Launch Gift App
• Mail Online Taps CBS' Sutton, Vizu's O'Neal To Head U.S. Efforts
• Facebook Tweaks Privacy Controls

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Previous Issues

• Friday, May 24, 2013
• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
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• Thursday, May 16, 2013
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