Monday, December 17, 2012
  • Hulu Posts Big Revenue In 2012

    In 2012, Hulu grew revenue 65% to reach approximately $695 million, the premium streamer said Monday. Among other factors, CEO Jason Kilar attributed the site's success to better content and more ad partners. ...Read the whole story

  • U.S. Mobile Search Ad Investments Growth Slower Than Native Formats

    Spending on mobile search ads in the U.S. will jump 55% to $3.6 billion next year, of which Google will take 92.4% share, according to research released Monday. But the amount spent on search pales in comparison to investments in native. ...Read the whole story

  • Facebook Upgrades 'Nearby' Feature In Mobile

    Further cultivating small business support, Facebook has updated the "Nearby" tab in its iOS and Android apps to enable users to find local spots based on their friends' recommendations and likes. Previously, it was only possible to see places that friends had gone to the trouble of checking in to through the app. ...Read the whole story

  • Nielsen: Online Company Most Liked TV Ad

    The integration of online and television occur in more than numbers from organizations like the Interactive Advertising Bureau (IAB). An ad from the online site Ancestry.com took the No. 1 spot in Nielsen's ranking for the most-liked new commercial in 2012. ...Read the whole story

  • Lancome Launches Optimized Mobile, Tablet Sites

    It looks like Lancome is counting on last-minute mobile shopping this year. With little more than a week before Christmas, the cosmetics giant on Monday announced launching revamped mobile- and tablet-optimized sites to capitalize on holiday shopping and m-commerce across devices. ...Read the whole story

  • Privacy Group Asks FTC To Investigate Nickelodeon App

    An app featuring Nickelodeon's SpongeBob character unlawfully collects personal data from children, the privacy group Center for Digital Democracy alleges in a complaint filed on Monday with the Federal Trade Commission. The "SpongeBob Diner Dash" iPhone and iPad app, aimed at young children, allegedly collects users' names, email addresses, and other online contact information, without first obtaining consent from parents. ...Read the whole story

  • Nielsen, Twitter To Start Social Media TV Rating Service

    Nielsen and Twitter are creating a social media TV rating service -- all to capture TV-related content activity to trend rapidly growing second-screen activity. The new service, called The Nielsen Twitter TV Rating, will complement Nielsen's existing TV ratings, giving TV networks and advertisers real-time metrics for understanding TV audience social activity. ...Read the whole story

  • 87% Of Newspaper, Mag Publishers Have iPad Apps

    A large majority of newspaper and magazine publishers have introduced iPad apps for their publications, with 87% offering content to Apple's popular tablet computer this way, according to a new survey by the Alliance for Audited Media (the newly rebranded Audit Bureau of Circulations). The AAM survey also found that publishers are bullish on tablets across the board. ...Read the whole story

2013 Digital Marketing Trends: Brand Conversation To Commerce

Marketers are seeing tremendous opportunities to augment their messages and capture customer loyalty through digital. Here are some of the trends that will drive their activities in 2013. ...More