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Coca-Cola Sees Expansion In Mobile Future
Coca-Cola launched its largest digital effort ever this year. Kim Siler, mobile brand strategist, global connections at Coca-Cola, discusses the importance of mobile in future brand marketing. ...Read the whole story
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Instagram Sued For New Terms Of Service
A California resident filed a complaint in federal court that Instagram, the Facebook-owned company, is "taking its customers' property rights." ...Read the whole story
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'Innocence Of Muslims' Actress Continues YouTube Legal Fight
Actress Cindy Lee Garcia is asking a federal appellate court to order YouTube to take down a 14-minute trailer for the film "Innocence of Muslims." ...Read the whole story
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Netflix Fades To Black Xmas Eve
Ending the year on a sour note, Netflix left millions of U.S. users without service on Christmas Eve. The outage couldn't have come at a worse time for Netflix. ...Read the whole story
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Netflix Aims For Exclusive Content, New Disney Deal
Netflix is looking to differentiate itself through exclusive content, according to a Wall Street report. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay-TV window. ...Read the whole story
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retail
Amazon Sets Standard; J.C. Penney, Apple, Dell Drop
Customers want more merchandise appeal and variety from most retailers, according to the annual Holiday E-Retail Satisfaction Index released today by customer experience analytics firm ForeSee. Internet-retail giant Amazon remains at the head of the class, according to the 8th annual report, which is based on more than 24,000 customer surveys collected during the prime holiday shopping season between Thanksgiving and Christmas. ...Read the whole story
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Harnessing The Mid-Tail Media Value
We are on the edge of an industry renaissance where all media is digital and consumers don't distinguish between television, radio, print or what happened ... ...More
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