Brian Wieser, senior analyst at Pivotal Research Group, warns in a research note that Facebook's mobile ad gains will come at a price over time: higher costs incurred in mobile campaigns compared to those on the desktop. ...Read the whole story
Google launched a digital coupon service Friday called Zavers that allows retail stores and brands to reward loyal customers with coupons. The service could support both national and local brands. ...Read the whole story
Driven by the rise of streaming video and better over-the-top technology, cable-led paid-TV services peaked in 2011, and are now on track to decline through 2017. ...Read the whole story
Adam Broitman, a long-time digital agency executive and entrepreneur, is jumping to the client side, joining MasterCard as senior business leader of the financial services giant's global digital marketing team, according to a post on his personal blog this morning. Broitman most recently served as chief creative strategist at Los Angeles-based Something Massive, following its merger with Broitman's digital boutique Circ.us last year. ...Read the whole story
National brands that don't build effective local mobile ad campaigns will miss a major opportunity to connect with consumers in their neighborhood, Mike Boland, program director for BIA/Kelsey's Mobile Local Media practice, told MediaPost. ...Read the whole story
With the annual Consumer Electronics Show in Las Vegas winding down on Friday, Online Media Daily caught up with Avi Greengart, research director for consumer devices at Current Analysis, to get his take on this year's show. ...Read the whole story
Google's Director of Engineering Ray Kurzweil, hired in December, wants to build a search engine that integrates artificial intelligence. He envisions a world where search queries get answered without being asked. ...Read the whole story
The Internet service provider Wide Open West has scored a significant victory in long-running litigation, stemming from its partnership with defunct behavioral targeting company NebuAd. ...Read the whole story
In 2012, Flixster saw studio spending on its cross-platform properties flip, with much more going to mobile than Web. But what are they buying, we ask CRO James Smith. ...Read the whole story
Yummy, Yummy, Yummy - I Have Antibiotics In My Tummy
Yum Brands Inc., a company that for decades has been serially dishonest with its customers about the relative healthfulness of its products, is now under ... ...More
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