• Facebook Takes Wraps Off 'Graph Search' by Mark Walsh

    Facebook on Tuesday unveiled a revamped internal search system that makes it easier for users to get information among the vast array of status updates, pictures, "Likes" and other content posted to the social network. ...Read the whole story

  • search Covario: Search Budgets Rising Along With Better Leads, Higher Returns by Laurie Sullivan

    Higher paid-search budgets continue to pay off in better lead generation and return on investments, a recent study focused on enterprise technology, consumer electronics, and retail confirms. Covario reports in its fourth-quarter Global Paid Search Spend Analysis that overall, the cost per click fell and conversions rose. ...Read the whole story

  • Most Americans Consume Video Ads by Gavin O'Malley

    Thanks to faster Web connections and technology upgrades, most Americans now regularly consume online video advertising. In fact, video ads reached 53% of the total U.S. population an average of 70 times in December, according to the latest data from comScore. ...Read the whole story

  • Facebook: It's A Start, But Search Marketers Expect More by Laurie Sullivan

    Facebook Founder Mark Zuckerberg made it clear Tuesday that search would become a proprietary tool on the social site, excluding companies like Google, Amazon and LinkedIn from accessing the data, but welcoming Microsoft, which holds a minority stake. ...Read the whole story

  • Study: Tablet Users Like To Shop, Buy by Mark Walsh

    A new study by Adobe Systems underscores the key role tablets play in mobile commerce, with tablet owners far more likely than smartphone owners to use their devices both for shopping and making purchases. ...Read the whole story

  • TV Networks Seek Info About Aereo's AdWords Campaigns by Wendy Davis

    A coalition of networks that's suing Aereo for copyright infringement says in court papers that it needs to examine records from Google about Aereo's AdWords campaigns. That advertising information allegedly "bears directly" on whether Aereo's $8-a-month service potentially harms the market -- which can be a factor in copyright infringement. ...Read the whole story

  • Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad by Steve McClellan

    Sony Computer Entertainment has settled its breach of contract court fight with the actor Jerry Lambert. Lambert portrayed the "Kevin Butler" character that was prominent in some 30 Sony PlayStation game console TV ads that aired from 2009 to 2012. ...Read the whole story

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