While opinions vary regarding the impact Facebook Graph Search will have on members and marketers, most believe the feature will impact the change of online social behavior. ...Read the whole story
Dentsu's 360i unit is expanding internationally, opening an office in London in partnership with sister Dentsu shop STEAK. The meaty digital shop, which won a Creative Media Award Thursday night in the Social Media category for its "Great American Bacon Barter" campaign for Oscar Mayer, has designs on outgrowing its digital roots, much the way it expanded beyond its original core search expertise, to be the next-generation full-service agency model. ...Read the whole story
Widespread consumer adoption of smartphones and tablets, along with adoption rates for Google product listing ads (PLAs), continue to drive a major shift in advertising investments, according to Adobe Systems research released Thursday. ...Read the whole story
Given Facebook's massive presence, it could take weeks for analysts to glean all the implications of the company's new social search offering, Graph Search, which lets users search the social graph for people, pictures, and places -- including local businesses. ...Read the whole story
A new Forrester report projects that U.S. mobile payments will rise steeply in the coming years, propelled mainly by in-store mobile transactions. The research firm forecasts 48% annual growth in m-payments from $18.2 billion this year to $90 billion in 2017. ...Read the whole story
The digital era provides access to health information. But there's also growing concern that computers and the rise of social networks promote the sedentary lifestyle that leads to obesity. ...Read the whole story
Freelance photographer Daniel Morel shot some pictures in the 2010 earthquake in Haiti and uploaded them to Twitter. Agence France Presse, Getty Images, and other media companies including 'The Washington Post' later reposted some of the images, beginning a three-year battle over who is allowed to publish images posted to Twitter. ...Read the whole story
Mobile transactions on eBay more than doubled in 2012, while its PayPal unit tripled. The mobile gains helped the e-commerce giant increase revenue 18% in the fourth quarter to $4 billion. ...Read the whole story
The brand loyalty and CRM platform ePrize adds to its portfolio longtime event messaging provider Mozes. ...Read the whole story
If mobile advertising works, then who exactly do you target and how? There are a variety of methods -- from interstitials to WAP mobile ads. ... ...More
Twenty years ago, it's a pretty safe bet that the media profile of the average working person's weekday lunch break will have been dominated by ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today