• Digital Ads Expected To Rise, Mobile Elicits Big M&A Interest by Gavin O'Malley

  A broad swath of marketing executives expects interactive advertising to continue its strong growth. Digital advertising is predicted to grow by 10% to 15% in 2013. ...Read the whole story

• Online Landscape: Marketers Should Watch Google, Macro Trends by Laurie Sullivan

  Marketers increased ad budgets during the holidays and saw higher returns on investments, but it's not clear whether that trend will continue. Brian Wieser, senior research analyst at Pivotal Research Group, believes that roughly 80% of Google's revenue will come from small and medium enterprises. ...Read the whole story

• Brands, Retailers Pleased With Passbook by Mark Walsh

  Many of the companies adopting Passbook are still experimenting with how best to employ the feature to enhance their mobile offerings and bolster sales. ...Read the whole story

• KISSmetrics Finalizes Supercookies Settlement by Wendy Davis

  Analytics company KISSmetrics implemented an agreement calling for it to refrain from using eTags, Flash cookies or other types of hard-to-delete supercookies without first notifying users and allowing them to choose whether to accept the technology. ...Read the whole story

• Havas: Social Media Key, Brands Should Participate In Communities by Steve McClellan

  A new global survey from Havas Worldwide has found that a plurality of respondents (35%) believe that the single greatest societal change agent is "people empowered by social media." ...Read the whole story

• WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange by Joe Mandese

  WPP's Kinetic unit, the world's largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed by sister shop Spafax Networks. The aptly named "SN: Xchange" also provides real-time reporting of a campaign's audience delivery and verification. Both shops are units of WPP's tenthavenue division and Kinetic has already begun serving out-of-home ads in real-time for one big client, commercial insurance marketer Zurich, and other undisclosed brands over the past six months. The campaign for Zurich ran in November and December 2012. ...Read the whole story

• Golf Channel, WGT Team For Virtual Play by David Goetzl

  The Golf Channel has a deal with online game marketer WGT to offer a virtual tour, including an opportunity to "play" such famed courses as St. Andrews and Bethpage Black. ...Read the whole story

• Pandora Streams 13 Billion Hours Of Music In 2012 by Steve Smith

  The leading Internet radio service says it streamed over 13 billion hours of music in 2012. Users created well over a billion custom stations. ...Read the whole story

• UK's 7thingsmedia Expands New York Outpost
• Bortman Named Latin American GM For Celltick
• Aaron Heads Client Strategy For Engine Digital

Recent Most Read Stories

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• MSN, Newsy Partnership To Debut
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• Affiliate Channels Attract Global Buying, Tailored Marketing Programs
• Microsoft Rolls Out Ad Pano, Mobile Ad Format

Previous Issues

• Wednesday, Jun 19, 2013
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