• Failure To Master Online Data Costs Marketers Profits by Laurie Sullivan

  Some 57% of marketers agree that data drives higher conversion rates, and 34% said it provides insights into customer behavior -- but most don't understand how to aggregate numbers from siloed media sources to drive overall better results. ...Read the whole story

• Crave Online, Spike Team To Promote Bellator by Gavin O'Malley

  In an effort to build more buzz around Bellator Fighting Championships, a Viacom-owned mixed martial arts league, Spike has entered into a promotional partnership with Crave Online. ...Read the whole story

• Tablets Take A Higher Search Budget Percentage by Laurie Sullivan

  Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY), impressions grew 11%, and total clicks grew 4%, according to The Search Agency report. ...Read the whole story

• Digital Rights Groups Slam Associated Press by Wendy Davis

  A lawsuit by The Associated Press against paid clipping service Meltwater for copyright infringement has drawn the attention of digital rights advocates, who are siding against the wire service in a new friend-of-the-court brief. ...Read the whole story

• RIM Rebrands Storefront As BlackBerry World by Mark Walsh

  Research in Motion has changed the name of its digital storefront simply to BlackBerry World, dropping App from the moniker to reflect its expansion into a broader entertainment hub offering music and videos. ...Read the whole story

• Staffers Can Double As Best Brand Advocates by Steve McClellan

  Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by WPP's TNS and business social network LinkedIn, companies often overlook and underutilize the best available source for such advocates -- their own employees. ...Read the whole story

• Cisneros' Acquisition Of Adsmovil Claims To Cast Largest Pan-American Mobile Ad Net by Steve Smith

  Claiming to establish the largest mobile ad network that spans the North and South American continents, Cisneros Group acquires Adsmovil to combine with its existing RedMas ad network. ...Read the whole story

• Adometry Secures $8 Million In Venture Capital
• Parmenter Heads Adgistics North American Ops

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• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
• Motorola Hires Digitas For Global Media Account
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• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
• Affiliate Channels Attract Global Buying, Tailored Marketing Programs
• Facebook: Sponsored Stories Settlement Gives Users 'Windfall'

Previous Issues

• Wednesday, Jun 19, 2013
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• Thursday, Jun 6, 2013
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