• Marketers Need To Better Align Search, Online Goals by Laurie Sullivan

  Marketers need to better communicate how revenue acquisitions goals and results contribute to companies' revenue growth. Although marketers are aware that search contributes to a company's bottom line, data analysis needs to improve. ...Read the whole story

• MMA/IAB Release Mobile Creative Guidelines by Mark Walsh

  The Mobile Marketing Association and the Interactive Advertising Bureau have teamed up to introduce a set of mobile ad creative guidelines, aimed at simplifying the development of ad units across the industry. ...Read the whole story

• Samsung Cements Phone Dominance by Mark Walsh

  Powered by its Galaxy line of devices, Samsung set a record for smartphone shipments in a single quarter -- 63 million -- in the fourth quarter. That gave the South Korean manufacturer a 29% share of the global smartphone market. ...Read the whole story

• My Damn Channel Launches New Network, Revenue Options by Gavin O'Malley

  Digital production studio My Damn Channel is expected to unveil a network model today that will offer partners various distribution, promotional and monetization opportunities in exchange for a share of ad revenue. ...Read the whole story

• Qualcomm Expanding 3D AR Technology For Brands by Laurie Sullivan

  Qualcomm is working to develop augmented reality for more complex 3D objects via affordable phones. The goal is to provide brands with a new revenue stream from virtual items that connect with the physical world. ...Read the whole story

• Universal Faces Trial In 'Dancing Baby' Case by Wendy Davis

  A 6-year-old dispute between Universal Music and a mother who posted a clip of her toddler dancing to a Prince song will proceed to trial, a federal judge ruled.The battle centers on a takedown notice sent to YouTube by Universal. ...Read the whole story

• Advertisers Link With Oscar Site, ABC App by David Goetzl

  The Oscars may be a month away, but advertisers are starting to digitally link with ABC's coverage, including University of Phoenix and Hyundai. ...Read the whole story

• Mobile Privacy Fears Rising, Impacting App Exploration by Steve Smith

  U.S. consumers are becoming more sensitive to data sharing and privacy protection on their smartphones, according to new survey results from Harris Interactive Truste. ...Read the whole story

• SteelHouse Results Show Real-Time Offers Are Real Big by Tyler Loechner

  Online advertising and marketing tech company SteelHouse announced that brands that used their "Real Time Offers" technology saw a 21% increase in click-through rates and quadrupled conversion. SteelHouse's announcement gets added to a long list of companies that have had recent success using real-time media. "Relying on only standard display and retargeting ads to message our potential customers doesn't cut it anymore," stated Caitlin Romig, digital marketing lead at Rosetta Stone. "The market has changed." ...Read the whole story

• French Court Orders Twitter To Reveal anti-Semitic Users
• ConnecTV Debuts SocialTV Timeline

Recent Most Read Stories

• Future of Social, Digital Shops In Doubt
• FTC's Ohlhausen Questions Privacy Recommendations
• Subway's Comedy Promotes Brand, Content Strategy
• More Consumers Turn To Mobile To Research, Book Travel
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Showrooming Overhyped, Mobile Key To Shopping Purchases
• Twitter Brings Lead Generation To Tweets
• Tablets Gain Popularity With Shoppers
• Shopping App Swirl Adds In-Store Capability
• Google Releases Self-Serve Display Benchmark Tool

Previous Issues

• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• More Issues »