Tuesday, January 29, 2013
  • Marketers To Boost Social Ad Spend In 2013

    Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year. ...Read the whole story

  • Book It: Open Table To Acquire Foodspotting

    OpenTable, which posts real-time online restaurant reservations for diners, entered into an agreement to acquire Foodspotting for about $10 million in cash. Foodspotting encourages its socially savvy community to snap and share their favorite dishes in picture form. . ...Read the whole story

  • Super Bowl TV Viewers Increase Web Traffic By 20%

    Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will double on the day of the game, according to Adobe Systems data built on billions of visits to Web sites and content in the two prior years. ...Read the whole story

  • MMA Creating Mobile Coupon Ad Standard

    The Mobile Marketing Association has released an updated primer on mobile couponing as it works toward establishing a standard ad unit for mobile offers and discounts. ...Read the whole story

  • Advocacy Group Slams AT&T's Bid To Lift Regs

    AT&T recently filed a petition asking the FCC to take steps that the telecom says will facilitate the transition to an entirely IP-based network. But advocacy group Free Press warns that granting AT&T's request could ultimately put an end to common carrier rules. ...Read the whole story

  • NFC Forum Aids Retail Industry

    A special interest group formed by the standards body NFC Forum now supports the retail industry through a little embedded chip in phones that helps process electronic payments. ...Read the whole story

  • Starcom Hires Brandow As SVP, Digital

    Publicis Groupe media shop Starcom USA has appointed Mitch Brandow senior vice president/digital director, a new position at the agency. He will oversee the shop's ESPN and U.S. Cellular digital accounts. ...Read the whole story

TV Apps - Ready For Prime Time?

Are TV apps, a means of finding information about TV programming, useful to the general public? In a recent study outside major cities, the response was lackluster. The lack of comprehension about and usage of apps ...More


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