Just months after acquiring Amsterdam-based independent digital agency LBi for $540 million, Publicis is merging it with its flagship digital agency network, Digitas, to … Read the whole story
Despite their growing importance in the real-time media trading marketplace, agency trading desks are one of the least understood parts of the advertising technology … Read the whole story
The majority of consumers watching the Super Bowl would like to take action on their mobile devices, based on television commercials -- but most … Read the whole story
Facebook has agreed to show AdChoices icons on some ads served through its exchange, the Better Business Bureau said. But unlike many other Web … Read the whole story
In a move intended to remodel the online shopping experience, SellPoint, which publishes interactive video product tours, has acquired ShowUhow, a producer of video-information … Read the whole story
Per comScore, its Media Metrix Multi-Platform service offers accurate measurement of audience overlap across devices and improved geographic reporting by local markets. Read the whole story
Siding with Apple, California's highest court ruled on Monday that online merchants aren't covered by a law that bans retailers from collecting and storing … Read the whole story
Fresh off unveiling its latest handsets last week and corporate rebranding, BlackBerry kept the publicity rolling with a Super Bowl ad promoting its new … Read the whole story
- COMMENTARY
Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can … Read the whole story
