Thursday, February 7, 2013
  • The Long And Short Of Yahoo And Google: Wall Street Flips Ratings For Internet Giants

    The Wall Street equity gods giveth and they taketh away. This morning, they did both, boosting the outlook -- and rating -- for one Internet giant (Yahoo), and downgrading them for another (Google). "We are downgrading Google to HOLD," influential Pivotal Research Group analyst Brian Wieser wrote in an updated outlook that downgraded Google's shares from a "BUY" rating. "The stock has risen close enough to our $820 target, and held in the high $700s following an overly positive response to the most recent quarter. However, beyond the valuation call, we are also concerned about the falling margins we think ... ...Read the whole story

  • Yahoo Japan, AdTruth Sign Targeting Deal

    Supporting the rise of mobile marketing and the decline of browser cookies, Yahoo Japan inked a deal with AdTruth to tap an alternative type of technology that gives marketers the data required to target ads, while protecting consumer privacy. ...Read the whole story

  • Google To Acquire Channel Intelligence In $125 Million Deal

    Channel Intelligence, an ICG Group subsidiary and provider of technology to ecommerce-enabled companies, said Google intends to acquire the company for $125 million in an all-cash deal. ...Read the whole story

  • Yelp Revenue Up 65%, Mobile Helps Spike

    Yelp reported its fourth-quarter revenue climbed 65% on local advertising growth buoyed by increased mobile usage. The company this year would continue to broaden its presence in Europe and continue to make mobile monetization a top priority. ...Read the whole story

  • Ex-Conde Nast Exec To Lead Shout! Digital Strategy

    As part of a larger effort to build its digital bona fides, Shout! Factory has named ex-Conde Nast exec Jeffrey Thompson to lead its digital strategy. Shout! Factory has built its business by assembling niche TV shows like "Freaks & Geeks" and "Leave It to Beaver" -- then marketing them cross-platform. ...Read the whole story

  • New Google Tool Combines Desktop, Mobile Ads

    Google has made changes to the way marketers create, bid and target paid-search desktop and mobile ads. On Wednesday, the company released Enhanced Campaigns, a tool that combines paid-search ads on desktop and mobile. The changes rely on time, location, relevance, context and content rather than device distinction. ...Read the whole story

  • NAI To Develop Mobile Privacy Code

    In recent months, the Federal Trade Commission as well as the California Attorney General have issued recommendations for mobile privacy. Now, the self-regulatory group Network Advertising Initiative says it plans to develop mobile privacy standards. ...Read the whole story

  • Social Software Firm LiveFyre Closes $15 Mil Round

    Social media software provider LiveFyre on Wednesday announced closing $15 million in new funding in a third round financing led by U.S. Venture Partners. ...Read the whole story

Time To Have Cross-Device Talk With Agency

While there have been some innovative mobile-only ad plays in the last half-decade, the time has come for brands to look beyond mobile to the bigger, cross-device picture. ...More

Recent Most Read Stories