AOL and Publicis' VivaKi unit have completed a year-and-a-half project to research and develop new online video ad units and have come up with … Read the whole story
The Interactive Advertising Bureau has unveiled five new ad units, which it believes have the potential to accelerate interactive video ad buys, while expanding … Read the whole story
Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, … Read the whole story
Japanese advertising and media giant Dentsu this morning announced an equity investment in online ad exchange OpenX. Terms of Dentsu's investment were not disclosed, … Read the whole story
Global online marketing firm The Search Agency will launch the h(Paid) platform for performance-driven online marketers struggling to integrate their strategies, spend and measurement … Read the whole story
The social landscape will become "radically" different within two years as a result of consolidation and new entrants in the market. Acquisitions will help … Read the whole story
MasterCard on Monday announced the latest expansion of its mobile payment system aimed at streamlining the purchase process in retail stores and online. The … Read the whole story
As consumers divide their attention among multiple devices, media companies and other businesses will continue to play catch-up with offerings that seamlessly span connected … Read the whole story
The Federal Trade Commission and Compete have finalized a settlement calling for the company to either delete or "anonymize" a trove of data collected … Read the whole story
Local online advertising revenues for broadcast radio stations and groups will increase 14% this year. Borrell sees total local online ad revenues for radio … Read the whole story
As a relatively new market and one that has evolved considerably over the past 12 years, performance marketing is now in a position to … Read the whole story