Tuesday, February 26, 2013
  • VivaKi, AOL Unveil New Video Ad Units: Give Users Even More Control, Ability To Interact

    AOL and Publicis' VivaKi unit have completed a year-and-a-half project to research and develop new online video ad units and have come up with three formats they hope will become new industry standards improving the experience for users and advertisers alike. The three new formats join one VivaKi previous developed Ad Selector units, which give consumers control by enabling them to pick which pre-roll video ads they see. The new units enable even more interaction with consumers, enabling them to participate in surveys, tap into branded social media content, and make pre-roll a navigable experience using "tabs" that can launch ... ...Read the whole story

  • IAB Adds 5 New Ad Units, Interactivity Highlighted

    The Interactive Advertising Bureau has unveiled five new ad units, which it believes have the potential to accelerate interactive video ad buys, while expanding the scope of typical display buys. ...Read the whole story

  • TV Ads Viewed Online Up Brand Recall

    Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, message recall and ad likeability scores for ads run during a full episode online are almost double those of a TV commercial. ...Read the whole story

  • Dentsu Goes Real-Time, Backs OpenX

    Japanese advertising and media giant Dentsu this morning announced an equity investment in online ad exchange OpenX. Terms of Dentsu's investment were not disclosed, but the stake, which was made via Dentsu's Cyber Communications Inc. digital media sales representative division, brings OpenX's equity funding to date to more than $75 million. ...Read the whole story

  • Search Agency's h(Paid) Platform Focuses On Performance Marketing

    Global online marketing firm The Search Agency will launch the h(Paid) platform for performance-driven online marketers struggling to integrate their strategies, spend and measurement across multiple paid marketing channels. ...Read the whole story

  • Social Consolidation To Change Online Marketing

    The social landscape will become "radically" different within two years as a result of consolidation and new entrants in the market. Acquisitions will help companies like Adobe, Lithium Technologies and Salesforce acquire the missing pieces that link the social supply chain. ...Read the whole story

  • MasterCard 'MasterPass' To Broaden Digital Shopping

    MasterCard on Monday announced the latest expansion of its mobile payment system aimed at streamlining the purchase process in retail stores and online. The initiative is rebranding and expanding the company's PayPass service. ...Read the whole story

  • Cross-Platform Will Dictate Content, Ad Strategies In 2013

    As consumers divide their attention among multiple devices, media companies and other businesses will continue to play catch-up with offerings that seamlessly span connected devices. The mobile migration has already led companies such as Facebook and Pandora to prioritize mobile development and focus on advertising efforts. ...Read the whole story

  • FTC, Compete Finalize Privacy Settlement
  • Radio's Local Online Ad Revs Rocket 14%
Maximize Online Dollars With Performance Marketing

As a relatively new market and one that has evolved considerably over the past 12 years, performance marketing is now in a position to offer retailers additional value from incremental sales and an enhanced sales ...More


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