Monday, August 11, 2014
  • Google Moves Toward 'Buy' Button Through Listen Now Ad Unit

    Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases for consumers through an advertisement. In the Listen Now ad unit, consumers searching for music by an artist can preview a song or songs by clicking on the button that appears in search results, which takes the listener to one of several music services either on desktop and mobile. ...Read the whole story

  • BuzzFeed Raises $50M, Expands Video Production

    Revealing the grandest of ambitions, BuzzFeed just raised another $50 million -- at a reported valuation of $850 million -- which the publisher will use to rapidly expand operations from ad creation to original video production. As part of that effort, BuzzFeed's editorial team will now operate under the banner "BuzzFeed News, Buzz, and Life," while the publisher's video efforts will henceforth be known as "BuzzFeed Motion Pictures." ...Read the whole story

  • Aereo Pushes To Resume Service In 6 Western States

    Streaming video service Aereo is pushing forward with its argument that it should be allowed to resume operations on the grounds that it's now a "cable system" and entitled to transmit television programs as long as it pays licensing fees. ...Read the whole story

  • Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To Platform

    Ad management platform Sizmek on Monday announced it has acquired Aerify Media, a mobile tracking and retargeting firm. Sizmek paid $6.25 million in cash for Aerify. Sizmek will retain all Aerify employees and plans to fully integrate Aerify's tech into Sizmek's ad platform, MDX. ...Read the whole story

  • OTT Competition Fuels TV Market

    While traditional TV networks don't seem to be moving quickly to higher-quality TV technology, aggressive competition from over-the-top TV-video services -- like Netflix, Vudu with more HD content -- will push the market. ...Read the whole story

  • OpenTable Rolls Out Mobile Payments Nationwide

    Following a trial in San Francisco earlier this year, OpenTable on Monday said it will expand its mobile payments service nationally in the coming months. The new feature allows users to pay for meals through the OpenTable iPhone app in addition to booking restaurant reservations. ...Read the whole story

  • Bing Powered SNIPP3T App Satisfies Urge For Celebrity News

    Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app built on the Bing platform that gives fans another way to get the latest information on celebrities, from actors to musicians. ...Read the whole story

    Around The Net

    Racing Onto More On-Screen Messaging

    More testing of on-screen messaging is occurring for one of TV's biggest sports franchises: the NFL. During pre-season 49ers games on KPIX, San Francisco, Toyota on-screen messages appear when action occurs in the "red zone": inside ...More

    • Live Or VOD? That Is The Question

      I've produced or streamed thousands of corporate events since 1998. Since then, I've seen the different use cases of live video change. It went from an "add on" to a business or marketing event, to a ...More

    • The Inevitability Of Generational Leadership

      Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to. A lot has been written about generations: the Baby Boomers, Generation X, Y and now Z. ...More

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