Sheryl Sandberg's LeanIn.Org and Girl Scouts of the USA launched a PSA to stop the use of "bossy," a word that discourages women and girls from being leaders.  A 45-second video, "Change the Story," illustrates the mindset young girls take when they are called "bossy," "aggressive," "stubborn" or "pushy": they stop participating in classes and taking leadership roles. "Ban bossy. Encourage girls to lead," closes the video, seen here and created by BBDO New York.

The United Nations launched a website called "He For She," where men can take a stand and speak out against injustices to women. The platform houses a video of clips from actors Patrick Stewart and Matt Damon, along with archbishop Desmond Tutu discussing the inequalities faced by many women and girls worldwide. The site also encourages men to tweet their support for gender equality by using the hashtag #HeForShe or create and upload a video supporting women's equality that will air on the UN's YouTube channel. Monetary donations are welcome, too. Publicis Dallas created the site pro bono.

Hotels.com launched its second TV spot starring Captain Obvious instructing mobile users how to book a room using the Hotels.com app. I enjoyed this one better than the debut ad from last week. Captain Obvious is receiving some obvious eye contact from a hottie seated at the opposite end of a bar. The Captain pulls out his phone and gets ready to book a nearby hotel room on the fly. With the Hotels.com app, it's fast and easy. Sadly, the woman was making googly eyes at a dashing man standing behind Captain Obvious, so he just put his phone away and tried to put a good face on his brush-off. "Hotels.com. I don't need it right now," says the Captain at the end of the ad, seen here and created by CP+B.

The latest ads promoting tourism in upstate New York launched this week, promoting recreational activities, like snowmobiling, and a visit to Cooperstown. In "Nervous," a young girl is afraid to ride a snowmobile with her dad at Tug Hill Plateau. She finally gives in, winds up loving it and leaves her family little room for a hot chocolate break. See it here. In "Chatterbox," narrated by Joe Torre, a father and son take a road trip to Cooperstown. On the ride there, the boy is quiet and withdrawn; after seeing Hank Aaron's uniform and Ricky Henderson's cleats, the kid can’t talk enough about the trip. Watch it here. Both ads are part of the state's iconic I LOVE NY campaign and will run in major markets, in-state and out-of-state, on early morning shows and cable networks. BBDO created the campaign.

Do you have a friend who's a poor influence on you, one who causes you to take a giant leap away from your comfort zone so you wind up inside a claw machine? An ad from the Las Vegas Convention & Visitors Authority salutes these friends and knights them with a special name: Vegas Enablers. Regular people return home from an epic trip to Vegas having to explain themselves to significant others and co-workers. It's because of a certain friend that a woman comes home with a rainbow-colored mullet, and why one man has a yak inside his house. Vegas pays tribute to these enablers and welcomes them back with open arms. See the ad here, created by R&R Partners.

I love when TV characters cross over and appear in shows other than their own. Imagine my excitement when advertising characters do the same. Ms. Brown M&M is in high demand, since the world wants to eat her. She searches for an insurance policy and after 15 minutes and no policy, the camera shows her insurance representative: the GEICO Gecko. Unfortunately, the Gecko would lose his job if he insured a delicious piece of chocolate, leaving Ms. Brown high and dry. To make matters worse for Ms. Brown, she bumps into GEICO's cheery "Hump Day" camel as she's leaving the building. See it here, created by BBDO New York. In addition to the TV spot, a social media campaign on Facebook and Twitter will continue the story of Ms. Brown's efforts to find insurance.

Reebok has replaced its recognizable vector logo with a delta symbol, to represent the brand's focus on fitness, regardless of what sport a person plays. The new logo will start appearing this month on Reebok training, running, outdoor, yoga, dance and aerobics apparel and shoes. A 2:30 video narrated by a Reebok executive explains the decision to change its brand positioning after 30 years and why the delta symbol was chosen. Rather than focus on outfitting athletes with gear to help their game, the brand is targeting the everyday person and weekend warrior to encourage them to do something challenging like participating in the Spartan Race or CrossFit events that Reebok now sponsors. The three sides of Reebok's delta logo represent the changes in a person physically, mentally and socially. See it here.

To promote its 10-day TRY-IT challenge, Lean Cuisine went straight to the mouths of adorable kids to get their take on diets. It's reminiscent of AT&T's popular "Bigger is Better" ad campaign. This time around, kids describe what their mothers can and cannot eat while trying to lose weight. Pizza is definitely off limits, but a pepper drink that "smells like number 2" is on the menu for one mom. My favorite is the little girl who says that her mother only eats coffee and then chows into a delicious cupcake. Watch it here, created by JWT New York.

Random iPhone App of the week: This beats getting arrested for graffiti. Street artists can showcase their art on buildings using The Street Art Project App. Artists begin by taking a picture of the building they want to put their stamp on, which is then assigned a geo-location tag on an interactive map, where the canvas can be rotated before the image is realistically superimposed on the building. Artists can do this immediately or save the location to add an image at a later date. There is a Hall of Fame section where viewers can see others' work, under pseudonyms, along with a way to search the most viewed/liked murals. A future app update will allow artists to tag their work if they want to be found. Less Rain created the app, available for free in the App Store.