Out to Launch
Wednesday, October 8, 2014
Prague changes street names to popular songs. Thug Kitchen urges foodies to "eat like you give a f*ck." Let's launch!
  • tomcatIf Masterpiece Theatre is too highbrow and episodes of "The Walking Dead" are just too implausible, how about watching "Dead Mouse Theatre," where dead mice perform onstage? This is the first campaign for Tomcat rodent control, created by Barton F. Graf 9000. The ads take aim at D-Con, claiming Tomcat kills up to 12 mice faster than its competitor. The overload of dead mice, each with black stitches over their eyes, is put to use in "Dead Mouse Theatre." In "Fitzy Gibbons," a washed-up baseball player is greeted by a fan. He relives the most embarrassing moment of his career and dies -- for the second time. See it here. Another TV ad, "Vikings," depicts two former childhood pals on opposing sides. When the Viking returns to pillage his friend's town, the pal replies: "But we went to summer camp together." It doesn't matter. Watch it here. A 45-second online video stars a distraught "Leprechaun" underneath a rainbow and an empty pot of gold. The thief is confronted and initially denies stealing the loot, but his gaudy accessories rat him out. One thing I did learn: Leprechauns keep a precise tally of how much gold is in their pot. See it here. If all that wasn't enough dead mice for you, there's also a Tumblr page. Ringan Ledwidge of Rattling Stick directed the videos.

  • barefootwineTrash-talking takes on a new meaning in an outdoor, cause-related campaign from Barefoot Wine. Walking barefoot in the sand is typically a fun, therapeutic experience until your foot steps on a piece of trash and it's time to break out the flip-flops. Barefoot Wine placed purple garbage cans on a beach in Santa Cruz, Calif. to remind beach-goers it's important to keep shorelines free of trash. The Barefoot Wine Beach Rescue Project conveniently placed a talking garbage can smack in the middle of a trash pile. The garbage can then prompted sunbathers close by to get up and clean the trash-laden area by the can. The can thanked those who threw away trash. I was surprised to see each person only picking up one piece of trash, but I guess if one person picked up a handful of trash, there would be no video. The spot ends with the beach looking more barefoot-friendly, and passersby hugging the garbage can. Gross. See the video here, created by BBDO San Francisco.

  • thugkitchenFood blog, Thug Kitchen, has made the leap to the print realm with the launch of its first cookbook. Supporting the launch is a hysterical, profane-laced trailer: "Thug Kitchen: The Official Cookbook: Eat Like You Give a F*ck." The two-minute video resembles a pharmaceutical ad, with a man concerned with his high cholesterol. Nothing works, and his doctor diagnosed him with "not giving a f*uck about what I eat." He finds salvation in the Thug Kitchen cookbook, full of healthy, easy recipes. He also finds himself cooking for a family that doesn't know him. An adorable grandmother loves the Thug Kitchen cookbook because she doesn't have to hunt down exotic ingredients and it's written in layman's terms, albeit profane. Side effects of the cookbook include "feeling better and looking fly as f*ck." The video ends with a voiceover singing "eat like you give a f*ck." Watch it here, created by Process and directed by Daniel Schechter.

  • toyotaThe best part about driving is belting out songs at the top of your lungs as if no one's watching. Saatchi & Saatchi Europe launched a Pan-European campaign for Toyota Yaris Hybrid that involved lots of tone-deaf singing, and we were watching. "The Musical City" transformed the streets of Prague into songs. Each street name was replaced with a universally popular song, and the Yaris Hybrid stereo was connected to a GPS system, so when the car turned down a new street, a new song would play. The city became one giant playlist; if were there I would probably have driven around until my voice or the car gave out. The "best" singers were used in a TV ad running in Poland, U.K., Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain. Drivers sang their hearts out to "Uptown Girl," "Heart of Glass," "Total Eclipse of the Heart" and "Locked out of Heaven," among others. My favorite part was when a driver encountered two songs and had to quickly choose which street and lyrics to drive. Choosing between "Karma Chameleon" and "Summer of '69" is a no-brainer; Culture Club FTW. See the video here.

  • pinterestPinterest launches "Say Hello," a 2:20 video that depicts how its new messaging system works: it lets users have conversations about Pins on Pinterest, making the creative process more contagious than ever. The video follows three groups of people, each inspired by different Pins and the ease of sharing and discussing newly discovered Pinterest items. One couple sets out to build a canoe, while another is looking for an ideal dinner meal. A team of colleagues discuss spaceship ideas to create the perfect addition to a future sci-fi movie. The video is a nice balance of people using social media as inspiration to create things that are offline, with other people. Watch the video here, created by Strike Anywhere.

  • footlockerFoot Locker digitized the traditional playground basketball game HORSE when NBA player James Harden challenged the Internet to a spirited game. Basketball fans were asked to submit videos of themselves shooting outlandish, over-the-top basketball shots on Twitter and Instagram using the hashtag, #horsewithharden. On Oct. 1, the most creative shots were put to the test, recreated by Harden and tweeted through @footlocker. Several hours later, Harden defeated the Internet two games to one. He closed the video with a difficult shot, challenging the Internet to recreate it. Watch the video here, created by BBDO New York.

  • visaVisa launched a football-themed TV ad over the weekend to promote Visa Checkout, a simple way to pay online. Just how simple? NFL wide receiver Larry Fitzgerald uses just one hand to purchase items online. Not only that, he simultaneously catches footballs in the other hand -- thrown by quarterbacks Drew Brees, Colin Kaepernick and Andrew Luck. Fitzgerald only needs to enter his Visa checkout password once he's done shopping. He decides to buy the three quarterbacks a little gift: autographed Larry Fitzgerald jerseys. See it here, created by BBDO New York.

  • zumbaZumba classes looks like a lot of fun, but I'm hesitant to attempt because of my two left feet. The company recently redesigned its website with a user-friendly homepage that allows Zumba devotees to shop for gear and find the perfect class. Designed by Huge, the new Zumba.com could not be more easy to navigate. Besides the comparisons of local Zumba classes and instructors, health and nutritional tips are provided, as well as product reviews for every product available to help consumers choose what's ideal for them. I'll be shopping for some rhythm so I can try a class.

  • somebodyappRandom iPhone App of the week:Stinkdigital partnered with artist Miranda July, designer Thea Lorentzen and Prada to create Somebody, a location-aware social messaging service. When you send your friend a message through Somebody, it doesn't go directly to her, as you'd expect. No, it goes to the closest Somebody user nearby. This person then delivers the message verbally, acting as a stand-in. Does that take the sting out of breaking up with someone digitally, because technically, someone else is relaying your message? Probably not. Somebody might work best in community settings like colleges and workplaces, parties and concerts. Official Somebody hotspots to date include the Los Angeles County Museum of Art, The New Museum, Yerba Buena Center for The Arts, Portland Institute of Contemporary Art, Boston Museum of Fine Art, The Walker Art Center, and Museo Jumex. Museum-goers are invited to send and deliver messages in these spaces where they are likely to be around other users. Download the free app here.