'Tis the season of holiday parties galore and Heineken wants to make your party the most-talked about, memorable party of the season. The brand launched a social media campaign called #SparkMyParty that's essentially a Holiday delivery service that brings holiday cheer right to your door. Get ready to interact with Heineken on Twitter or Instagram by following their channels and liking them on Facebook. Beginning December 4, party planners can tweet @Heineken_US using the #SparkMyParty hashtag to enter for a chance to receive a special delivery to make their party epic. On December 5 and 6, Heineken's #SparkMyParty service will arrive at the apartments of New York City-based consumers with real-time party add-ons like music, treats and decor. Four NYC-based parties will receive a DJ, a roomful of balloons, an event photographer and Uber gift cards to get guests home safe. Those not based in New York can enter for a chance to win their own #SparkMyParty experience with the same items used in New York. In addition, Heineken partnered with UrbanDaddy to award winners in eight cities, including Los Angeles, Miami, Chicago, San Francisco, Atlanta, Houston, Philadelphia, and Boston, an assortment of holiday sparks like Uber and Perk gift cards. Enter at spark.urbandaddy.com.

Campaigns like this one for Best Buy make me rethink my stance of silence on Twitter. The company launched a social media campaign back in October encouraging its Twitter followers to tweet gifts they'd like for Christmas using the hashtag #HintingSeason. Best Buy combed through the collected tweets and chose six people around the U.S. to surprise with their wished-for gifts and then some. The first two videos are live. Tasha from Atlanta wanted a Vitamix and a Cuisinart. She excitedly unwrapped a Cuisinart, KitchenAid mixer, a Ninja blender and lots of other kitchen appliances, which will come in handy for her food blog. Watch it here. Bethany from Nashville wanted a pair of working headphones. Not only did she receive a pair of Beats headphones, she received a tablet, speakers for her headphones, and a Keurig. See it here. CP+B created the campaign.

Online dating company Zoosk has launched a TV and online campaign called "First Comes Like." A sweet 30-second TV ad illustrates that like comes before love and follows a couple who meet online, meet up for coffee and make plans for an official date. The night begins well, but an incident in the kitchen creates a hiccup in an otherwise ideal evening. Despite the wrench, the couple still manage to have a nice time. See it here. If you thought the 30-second spot couldn't get more adorable, check out the 60-second online-only version of the ad that shows more romantic gestures and some not-so-planned portions of the date. Watch it here. MUH-TAY-ZIK | HOF-FER created the campaign.

From ball-shaking to belly-shaking. Kmart's "average Joes" are back again this holiday season. Last year, the men made holiday music by shaking their junk; this year, the men have been eating heartily, giving them stomachs big enough to play Jingle Bells on. This time around, the men are wearing Joe Boxer men's sleepwear. The routine wouldn't be complete without a tip to last year's successful video, so the spot ends with the middle man losing his pants, revealing smiley-face boxers and a quick shake. See it here. And if you can't get enough of the Joes, check out the Jingle Joe Jingle Maker. FCB Chicagocreated the campaign.

Networking is strongly encouraged at this year's Eurobest festival of creativity, taking place now in Helsinki. In an effort to bring attendees together, hasan & partners and sister company Perfect Fools built a device that dispenses Carlsberg beer when two phones are charging at the same time. So it's necessary to find a friend whose phone battery is winding down -- unless you are someone who has a work and a personal phone and hates small talk. The agencies took the concept a step further with a virtual slot machine game that only works if users share the fact that they are on the hasan & partners, Perfect Fools and Frankly Partners stand at Eurobest via Facebook or Twitter. Once that's done, games can be played on mobile devices but will also be seen on LCD screens at the stand. Prizes include the chance to show work to hasan & partners and Perfect Fools, as well as prizes from their clients.

Nissan Rogue has launched a TV spot where the scariest component is the imagination of a young boy. In the ad, which promotes Rogue's advanced safety features, a child with a vivid imagination sees danger out of every window. A fallen tree branch becomes a snarling tree, a car passing the Rogue becomes a hungry bear and a vehicle hauling a boat turns into a pirate ship firing cannons in the ocean. The family arrives home safely, with the young boy adorably waving goodnight to the Rogue. "The only thing left to fear is your imagination," closes the ad, seen here, and created by TBWA\Chiat\Day LA.

Sanuk has launched a fall line of comfortable shoes. How comfortable? They keep one couple feeling relaxed and laid-back, even when their friends get into trouble. The couple describes a rare night out with their friends. The other couple is loud and heavy on PDA, but the woman has a jealous streak when she sees her man checking out other women. So when the police are called to break up an altercation, our Sanuk-wearing couple is care-free, relaxed and probably carrying bail money. "Never uncomfortable" closes the ad, seen here, and created by Ignited.

Random iPhone App of the week:Aardman Animations launched a new official Shaun the Sheep game called "Sheep Stack." Using a pair of pants, players must stack sheep on top of each other in an effort to reach a plate of doughnuts using as few sheep as possible. Players must overcome many challenges, like swinging see-saws, tumbling tires and whizzing water-wheels that try to tumble the sheep stack. There are 60 levels across two different environments. The app is available in the App Store and costs $2.99. Download it here.