Out to Launch
Wednesday, September 16, 2015
Wearable technology that determines when you die. Tom Brady trains hard in Under Armour. Let's launch!
  • A throwback ad from Jose Cuervo has taught me a great deal about The Rolling Stones. "Flight '72" pays tribute to the band's 1972 tour, which apparently was legendary, involved a great deal of Cuervo -- and birthed the term "party like a rock star." The ad takes a look inside the band's tour plane, The Lapping Tongue, which was full of women, liquor and epic fashion trends. A bartender strolls through the plane and hands drinks to the lucky passengers as the Rolling Stones' song "Miss You," plays throughout. "The tour that became legend. The drink that fueled it." Watch the ad, seen here, created by McCann NY and directed by Daniel Kleinman.

  • I don't want to think about winter, but I'm sure skiers are counting the days until there's enough fluff on the ground for a day on a mountain. Copper Mountain launched a series of ads that go inside various folks' bodies to see how they physically react to having a snow day and living near Copper Mountain. In the first ad, a teenage son's heart pumps fast, illustrated by a body builder, at the thought of a snow day. See it here. The boy's excited dad pees his pants, his sister gets chills down her spine and mom's pupil's dilate with excitement. Wexley School For Girls created the campaign.

  • Wearers of a QUITBIT band aren't tracking their health and fitness; instead, they are on death watch. QUITBIT takes into consideration someone's lifestyle habits and calculates the time left in their life. When a user's time is almost up, they receive a courtesy notification alerting them to get affairs in order. UNION Advertising created a 1:45 promoting the technology with a female scientist who explains how QUITBIT works. The spot has an "Eternal Sunshine of the Spotless Mind" feel to it. Until QUIBIT is out of beta (ha! that would be never), folks should plan their funerals ahead of time with Mount Pleasant Group, owner of numerous cemeteries in the Toronto area. Watch the video here.

  • Hundreds of Tom Bradys are too busy training for the upcoming NFL season to say much in the latest ad for Under Armour. The spot debuted during Thursday night's NFL season opener between the Patriots and Steelers. As part of the brand's "Rule Yourself" campaign, the ad illustrates Brady's hard work ethic, multiplied by a few hundred, along with Brady uttering "every single day," as he's covered in sweat and exhausted from a hard day of work. "You are the sum of all your training," closes the ad, seen here, and created by Droga5.

  • My truck problems look like child's play compared to what Ryder did to a big rig in #ProjectRebirth. CP+B Miami's first major work for the truck rental, supply chain and fleet management company is an online video promoting its Ryder service facilities. A brand new truck was bought and quickly destroyed, and not just a few dings and flat tires. This truck was destroyed like a action movie sequence: a wrecking ball, nail beds, explosions and fire. The vehicle was then brought to a service facility, where technicians were given 24 hours to get the truck moving. They did it in 16 hours. See how it was accomplished here. Greg Baldi directed the video.

  • Following the legalization of marijuana in 23 states and Washington, D.C., We Save Lives, a highway safety advocacy organization, launched a PSA to educate people about drunk, drugged and distracted driving. The company put the message on the medium with Weed Advisor Rolling Papers. Regular smoking paper was combined with a nontoxic printed design to give smokers a serious message. As the paper is rolled into cigarette form, an image of two cars are seen coming closer to each other until they crash in a head-on collision. "Pot slows your reactions. Don't smoke and drive," reads the smoking papers. Two thousand packs of these rolling papers were distributed during World Cannabis Week; We Save Lives is looking into options to produce and distribute more either online or via a licensing agreement. Watch it here, created by Bravo/Y&R.

  • 360i created a PSA for Feeding America, in partnership with the Ad Council, that's tough to watch. The ad raises awareness about child hunger in America -- a staggering one in five children struggles with hunger in this country. The spot follows a young boy home from school making a beeline to the fridge for a snack. The children's song "Apples and Bananas" is sung as the boy looks through an empty fridge and empty pantry in an unsuccessful attempt to find something to eat. Scarlett Johansson appears the end of the video encouraging people to donate to Feeding America. Watch it here.

  • What do these print ads for Fiat F500 mean? It appears that a person has been engulfed in air bags and all viewers see is a hand giving either the thumbs up sign or the a-ok gesture. The tagline for each ad is "With no room to get hurt." So the car is tiny, but filled with enough air bags to soften any potential blows? Big enough to cushion passengers after an accident? Not necessarily the quality I would lead with, but that's just me. If you have any additional theories, let me know. See the ads here and here, created by MADE Agency.

  • Random App of the week:Swyft Media launched an iPhone and Android app that allows fans of the beloved Minions franchise to speak like them using the Minions Emoji Keyboard. The Keyboard consists of stickers, emoji and gifs of Minions characters for use across various mobile messaging applications, like Kik, Tango, Nextplus, Paltalk and GoSMS Pro. The free app can be downloaded in the Google Play store and the App store.