Out to Launch
Wednesday, September 7, 2016
The fashion industry is dirty. Kids pronounce crazy words in SkinnyPop campaign. Let's launch!
  • Remember when tourist attractions were just that? Nowadays, people are on their phones, angry that there's no reception, instead of living in the moment. Dixie made mobile dead zone hot spots prior to Labor Day Weekend, creating Dead-zone Diners where people can catch up, share a meal and not worry about the next phone call, email or text. Three tourist attractions in Los Angeles (Reserve Bank Vault, Bronson Caves and Temescal Canyon Park) were outfitted with retro diners where family, friends and strangers could eat, drink and have an uninterrupted conversation. Close to 1,000 people visited the diners, free of tweets, likes and loves. Droga5 created the campaign.

  • How dirty is the clothing industry? As dirty as your grossest skidmark-stained underwear, according to PACT | ORGANIC, an organic clothing company. The clothing industry is the second largest polluter in the world – behind only oil production – and accounts for 10% of global carbon emissions.

    "The Skidmark" is a 45-second digital ad filled with hot models in sexy underwear. And then we see the backsides of each model, along with their skidmarked underwear. There's touching, writhing and even more dirty underwear. "The fashion industry leaves a stain on the world," closes the video. "Change starts with your underwear." The Denizen Company created the ad.

  • Big Brother is here and watching your every move, especially if you're a teenager driving a 2017 Chevrolet vehicle. Parents stress about the responsible driving habits of their teens, so Chevrolet gave teens an opportunity to test-drive a car, not realizing they were being videoed.

    Naturally, the driving habits of each teen were less than stellar. One copped to having a few speeding tickets, while another was shouting out the window at pedestrians. If they could, the parents would probably disown them.

    The 2017 Chevrolet Bolt EV, Camaro, Colorado, Cruze, Malibu, Silverado, Silverado HD, Suburban, Tahoe and Volt come with Teen Driver, a nonsubscription-based service that keeps a record of the teen's driving. Parents can find out the distance driven, speed, tailgating alerts, if any, and antilock braking events.

    Just so the teens didn't feel bad, the parents were filmed test-driving cars, as well and their parents came to watch the results. Commonwealth//McCann created the campaign.

  • Nice'n Easy launched a print and video campaign profiling Tracey Norman, the first black transgender model. Norman was a fashion model in the late '70s who appeared in top fashion magazines and a box of Clairol hair color – one that became a best seller. She hid a secret that was revealed -- by someone else -- while she was on a fashion magazine shoot in the early '80s. The photo shoot came to a halt, as did Norman's modeling career. Clairol brought Norman back for its Nice'n Easy "Color As Real As You Are" campaign. Aside from the video, Norman will appear in a print campaign and TV spot, which launched in Jan. 2017. Grey New York created the campaign.

  • GSD&M is lending its talents to help flood victims in south Louisiana, which have affected 60,000 homes and is the U.S.'s worst natural disaster since Hurricane Sandy. Led by co-founder Roy Spence and VP/community David Rockwood, the Austin-based GSD&M recruited Spence's daughter Courtney Spence, founder of CSpence Group and fellow Texans, Austin-grown band, Wiretree and longtime Austin resident and friend, Matthew McConaughey for the "Our Turn" PSA. The spot shows images of the devastation and encourages Americans to make financial contributions to disaster relief efforts by directing them to visit OurTurnToHelp.org. Wiretree's song is used throughout the spot which ends with McConaughey asking for people to "donate what you can." The PSA is being distributed by the Ad Council through its TV network of more than 1,775 outlets.

  • We all have our own definition of adventure and for one Subaru owner, adventure involves traveling the country by "Boxcar." Since that's not necessarily the most legal or comfortable way to travel, exploring in a Subaru Outback is the next best thing. The spot features a woman in a boxcar, daydreaming and gazing out at the passing scenery. Then there's a dog to keep her company. And her husband. Soon, we realize the woman is riding shotgun in an Outback, watching a boxcar pass by. Hubby makes a sudden left on a dirt road to unknown places. Close enough. Carmichael Lynch created the campaign.

  • Batelco, a telecommunications company in Bahrain, created a fleet of smart buses, following the needless deaths of young children left behind on school buses. Powered by a solar power system, each bus has a 4G connector that uses Wi-Fi to connect the bus to schools and to parents. A monitoring system registers the number of riders, so each bus can count the number of children getting on and off. GPS on the buses lets schools and parents monitor the bus to know when a child arrives at school or home.  McCann FP7 created the campaign.

  • Heisman Trophy winner and Fox Sports analyst, Matt Leinart stars in a new national TV campaign for Element Electronics created by ad agency Griffin Archer. The campaign titled, “Bring the Action Home,” gives fans a taste of what it’s like to experience college football on an Element 4K UHD Smart TV.  This is Element Electronics’ first national TV campaign. The television spot will launch on  Sept. 3 and extend to online banners, TV giveaways and an Element-branded, on-air integration on Fox Sports called, “Right Moves with Matt Leinart” where Leinart breaks down the best college football plays of the week. 

  • This reminds me of the Breyers ice cream campaign where kids tries to pronounce ingredients that most adults can't swing. SkinnyPop launched an adorable back-to-school ad that targets its salty-snack competitors with kids trying to pronounce ingredients in Pringles, Doritos, Cheetos and Cheez-Its. I can barely say "monosodium glutamate," so imagine how a second grader handles it. The same with "soy lecithin" and "dextrose." Luckily, the kids have no problem saying what's inside SkinnyPop: popcorn, sunflower oil and salt. The campaign, created by Olson Engage, will be supported by paid advertising on YouTube, Facebook, Instagram, Twitter and Pinterest.