Baldwin& Baldwin&, Raleigh, hired April Mathis Lauderdale as art director, primarily on the agency’s Burt’s Bees account. Titles at Baldwin& are self-assigned and Lauderdale’s will
be “Pixel Operator.”
Blast Radius Blast Radius hired Keith Liu as vice president strategy, mobile, Toronto; Erin Cooper as director, project services; and Andrea Moretti as technical experience director. Cooper and Moretti will
work out of the Vancouver office.
Let There Be Dragons Content innovation studio, Let There Be Dragons, launched in Los Angeles. Producer Jennifer Golub will lead the studio. Let There Be Dragons is a standalone Omnicom Inc. offering, which draws upon
the talents of TBWA\Chiat\Day Los Angeles.
Tylted Tylted has appointed Steven Van Blarcom as executive vice president; Stellah De Ville as creative director; David Waldman in a strategic business development role; Wonny Lee as director of
marketing; and Christian Montoya as producer.
Floyd Hayes Consulting After 14 years as creative director for Cunning Communications London and Cunning NYC, Floyd Hayes has left to start his own creative marketing consultancy. Based in New York, the new firm will be
known as Floyd Hayes Consulting.
GSD&M GSD&M has announced a handful of leadership changes at the agency. They include: Marianne Malina being named president, Jay Russell named executive creative director; Jeanne Crockett named
senior vice president/operations; and Betty Pat McCoy and Carmen Graf tapped to co-head the agency’s media department.
Ryan Partnership Ryan Partnership has named Mark Modesto and John Immesoete as CEO and chief creative officer, respectively. Both executives will be based in Chicago and both join the agency from Marc USA’s
Engine Company 1 Engine Company 1 hired Gabriel Johnson as a copywriter. Prior to joining the firm, Johnson spent a year with Butler, Shine, Stern & Partners where he was a copywriter working on the MINI,
Priceline and Radio Shack accounts.
Evolution Bureau Evolution Bureau hired Dan Hofstadter and Ricard Valero as associate creative directors. The pair joins the agency from BBDO San Francisco, where they served as a creative team on accounts for Mars
and Gallo wine, among other accounts.