Athletes like LeBron James have become as influential in entertainment and business as they are in sports.

Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life experiences.

Traditional segmentation, like age, gender, and interests, has a weak connection to purchase. The shift is toward AI look-a-like model, instead of broad demographic buckets,

Over the immediate term, AI-native firms will get more out of AI and do more with AI, as big brands watch and learn. Big brands can afford to be behind at the get-go.

When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them.

WPP Media's mid-year update likens AI to a "gold rush" financed by the ad industry. But that doesn't explain why ad industry growth will be decelerating, not accelerating during it.

Brand-building is about making yourself appealing to the 95% who are not in-market for your brand today, but will be in the future.

A quarterfinal appearance or better for the U.S. men's team could create one of the most valuable audience events in American sports outside of the NFL and drive record demand for soccer ad inventory, elevate sponsorship opportunities, and accelerate soccer's position within the broader U.S. sports marketing landscape.

In the old days, Nielsen could make a new media supplier "currency." These days, it's MRC accreditation. Point-of-Care is a case in point.

The long-time Horizon Media digital chief's next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways of curating programmatic inventory, he says.